Microsoft Aims To Deliver Complete Mobile Experience, Says CEO Satya Nadella

The competition between Android phones and Windows phones is not something new. What’s new is that Microsoft CEO Satya Nadella has admitted what can be regarded as a long-known fact – Windows Phone's market share is not high.

In an interview with BuzzFeed News, Nadella said, "There's no question that in the case of the smartphone, today, we are not that high in share”.

According to the latest Gartner report, the tech giant’s share of the mobile market is a meager 1.7%. Nadella admitted that it is unsustainable, but argued that the company is already trying to get to a world where the device matters less than the services it is accessing.

The company has been increasingly pushing into the cloud business, which Nadella says is designed to deliver “mobile experiences”. He emphasized the difference between a mobile experience and a mobile device – it means users’ data and the way they interact with it is the thing that is always with them, instead of a single device, BussFeed News reported. Nadella said that the company aims to complete the experience across all of the devices.

“You and I throughout the day, we will use many devices. Perhaps you start with a phone. But then you walk into your conference room where there are sensors, large screens, and small screens. And then you go back home to your TV or your Xbox. The idea is that … your apps, your data, your context move from device to device [when] you are mobile”, Nadella explained. “Sometimes the user will use all of these devices … sometimes they’ll use only one or two of our devices and some other platforms — so be it. But we want to make sure that we are completing the experience across all of these devices.”

With most developers flocking towards Android and iOS, Nadella admitted that Microsoft has lost much of the developer energy. However, he argues that with Windows 10 and its ability to move from device to device, Microsoft is going to get a lot of those developers back.

“With HoloLens we’re going to get back a lot of elite developers. And with Xbox becoming basically a Windows computer, we’re going to get back a whole lot of developers”, he added.