Japanese tennis star Naomi Osaka will get an equity stake and some payments in digital currency after agreeing to be a global ambassador in the cryptocurrency exchange platform FTX.
Osaka’s playing apparel during tournaments, beginning in the ongoing 2022 Miami Open, will carry the FTX logo. The 24-year-old will also be active in directing and producing branded content.
As part of the deal, FTX will also donate to Osaka’s Play Academy charity initiative, which is in partnership with Nike and Laureus.
The stake in FTX adds to the four-time Grand Slam winner’s investment portfolio that already includes salad chain Sweetgreen.
The long-term contract includes purpose-driven elements centered on attracting more female users to FTX’s platform.
According to Osaka, statistics show that few women are part of crypto by comparison, which mirrors the inequality in other financial markets.
She added that she is excited to partner with FTX to get back to the mission of making cryptocurrencies accessible to everyone and breaking down barriers to entry and innovating on new ways to reach more people and further democratize the space.


Ferrari Group to Launch IPO in Amsterdam, Targets Over $1 Billion Valuation
FxWirePro- Major Crypto levels and bias summary
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
Why the Middle East is being left behind by global climate finance plans
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts
Insignia Financial Shares Hit 3-Year High Amid Bain and CC Capital Bidding War
Why Manchester City offered Erling Haaland the longest contract in Premier League history
From Messi to Mika Häkkinen: how top athletes can slow down time
Why the Australian Open’s online tennis coverage looks like a Wii sports game
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
European Stocks Rally on Chinese Growth and Mining Merger Speculation




