Nestlé acquires SOLGAR vitamins business to expand in health supplements market

Nestlé Romania has acquired Solgar Inc., which makes nutritional health supplements. The Romanian unit of the food company is aiming to expand its vitamins business thus, this is a strategic move on its part.

With the takeover of Solgar, Nestlé Romania plans to directly market health products in the region. The acquisition follows the completion of the Swiss company’s purchase of other The Bountiful Company’s core brands, such as Osteo Bi-Flex, Nature’s Bounty, Puritan’s Pride, Sundown, and Ester-C supplement brands. The Bountiful is Solgar’s parent company.

Romania’s Bursa reported that the deal includes the transfer of expert employees to Nestlé Romania to make sure that there will be no change in the manufacturing and marketing of Solgar’s products. They want continuity; thus, key employees are going to be retained under the agreement. It was added that human resources dedicated to Solgar business would be merged with Nestle Romania, and they will be working under the Nestle Health Science division.

In any case, with Solgar being added to Nestlé Romania’s portfolio, the company is expected to gain a superior position in the health supplement and vitamin market.

Nestle Health Science Europe’s cluster head, Martin Halbeis, said about the acquisition of Solgar, "We are delighted to welcome the expanded Nestle Health Science team through the acquisition of the Solgar distribution business and our aim is to improve the lives of consumers, from the youngest to the most age, through nutrition based on science, expertise, and innovation."

The country manager of Nestlé Romania, Silvia Sticlea, further said, "We look forward to the inclusion of this range of products aimed at a healthier lifestyle in the Nestle Romania portfolio. This allows us to reach new consumer segments and offer new options to the current customers of the two brands, Nestle and Solgar."