SpaceX IPO Could Become Largest in History with $1.8 Trillion Valuation Target 
U.S. Sanctions Iran’s Strait of Hormuz Authority as Global Oil Markets Face Turmoil 
Sable Offshore Wins Key Court Battle Over California Oil Pipeline 
Universal Music Group Rejects Pershing Square Takeover Proposal 
Dow Hits Record High as Healthcare and Consumer Stocks Lead Wall Street Rally 
Synopsys Q2 FY2026 Earnings Beat Driven by AI and Semiconductor Demand 
US Launches New Trade Investigation Into Vietnam Over Intellectual Property Concerns 
Elon Musk Explores Possible Tesla-SpaceX Merger Amid Growing AI Investments 
Asian Markets Slide as New U.S. Strikes on Iran Spark Investor Caution 
Gold Prices Slip as Stronger Dollar and Iran Peace Talk Uncertainty Weigh on Market 
Snowflake Stock Soars 30% After Q1 Earnings Beat and Major AWS AI Partnership 
S&P 500, Nasdaq Hit Record Highs as Iran Ceasefire Talks and AI Rally Boost Markets 
Mega IPOs Like SpaceX and OpenAI Could Reshape S&P 500 and Nasdaq 100 Portfolios in 2026 
Canada and Germany Advance Major LNG Supply Partnership 
Oil Prices Fall as Markets Await U.S.-Iran Peace Deal Decision 
U.S. Launches New Strikes on Iran as Trump Signals Peace Deal Uncertainty 
Australia Sues 3M for Over A$2 Billion Over PFAS Firefighting Foam Contamination 
Netflix has discontinued its $9.99 no-ad subscription plan in the United States and the United Kingdom, emphasizing ad-supported options to encourage increased subscriber sign-ups, as shown on its website's pricing page.
On its official website's plans and pricing page, Netflix revealed the changes in its ad-free tier in the U.S. and the U.K. The streaming giant stated that the $9.99 basic plan for the no-ad option is no longer offered to new or returning subscribers.
Fox10 News The company explained that existing subscribers who selected the plan are unaffected. They may continue with this option unless they decide to change or cancel this plan. However, they must remember that once they cancel, they cannot avail of it anymore.
The ad-free basic plan was first removed in Canada last month, and now Netflix is phasing out the same subscription option in the U.S. and U.K. With the change, the said tier with no ads that costs $9.99 in America and £6.99 in Britain is not offered to new and rejoining members.
As per NME, the available subscription plans in the regions now are the ad-supported tier which costs £4.99/$6.99 per month, the standard ad-free plan at £10.99/£15.49, and the premium option at £15.99/$19.99 per month. The most expensive tier provides viewers with the extra benefit of improved video quality.
At any rate, in Netflix's earnings call report that took place on Wednesday, July 19, the company said, "In Q1, we lowered prices in a number of less penetrated markets, and in Q2, we phased out our Basic ads-free plans for new and rejoining members in Canada (existing members on the Basic ads-free plan are unaffected)."
It added, "We are now doing the same in the U.S. and the U.K. and we believe our entry prices in these countries – $6.99 in the U.S., £4.99 in the U.K. and $5.99 in Canada - provide great value to consumers given the breadth and quality of our catalog."
Photo by: CardMapr.nl/Unsplash
