Barclays Downgrades Renault as Cost Savings Challenges Grow 
SK Hynix Shares Surge on Record $28.6 Billion Buyback 
OpenAI Tightens AI Safety Monitoring After Security Incidents 
Nvidia AI Server Prices Set to Rise as Memory Costs Surge 
CK Hutchison Seeks $1.5 Billion From Panama Over Canal Ports 
Goldman Sachs Names 9 Top Japanese Semiconductor and Electronics Stocks 
Alibaba Shares Fall as AI Spending Hits Profit 
Moody’s Upgrades Vodafone Hybrid Debt Ratings to Baa3 
Welspun Corp Shares Hit Record High on $1.8 Billion U.S. Order 
Toyota, Honda Shares Rise on Possible U.S.-Canada Auto Tariff Cut 
OpenAI Revenue Rises 18% in Q2 as Losses Widen and Anthropic Surges Ahead 
Samsung Shares Rise on $72 Billion Shareholder Return Plan 
Nordson Stock Rises as Q3 Earnings Beat Estimates, Outlook Raised 
SpaceX Hires Natural Gas Trader to Meet Growing Energy Needs 
Baidu Shares Sink to One-Year Low as Ad Weakness Overshadows AI Growth 
Unifor Reaches Tentative GM Deal for 4,600 Ontario Workers 
Add as a preferred source on Google
MCLEAN, Va., May 04, 2018 -- Ever wonder why consumers may choose one product over another? Sometimes the proof is in the packaging. A national study conducted by the Paper and Packaging Board and IPSOS just in time for National Packaging Design Day shows that 7 in 10 (72%) of consumers agree that packaging design can influence their purchasing decision. Packaging is often the first interaction that shoppers have with a product. It is tactile and intimate. It tells a story, sets the tone and provides a tangible experience for consumers. It showcases a brand and its unique identity.
|
|||
Here are some key survey statistics about how packaging influences consumer decisions:
- 67% of consumers agree that when selecting which products to buy, they’re often influenced by the material they’re packaged in.
- 68% of consumers said they were most likely to buy something in a paper or cardboard package if given the choice between paper or plastic.
- 71% of consumers said they were more likely to buy brands that package their products in paper or cardboard, than in other materials.
- 63% of consumers said that they were more likely to buy products packaged in paper or cardboard because they can reuse the packaging.
- 63% of consumers said that paper and cardboard packaging makes a product seem premium or high quality.
One factor contributing to preference for paper-based packaging is the design. Most (83%) agree that paper and cardboard packaging can be innovative. In fact, roughly 70% Americans feel that this type of packaging allows for more creative packaging designs than other packaging materials (75%) and that products packaged in paper or cardboard seem more artisanal or handcrafted (69%).
Packaging plays an important role in a variety of industries, from subscription boxes to flower delivery. Liz O’Neal of UrbanStems, a structural engineer by training and now their head of brand experience, says, "For us, the packaging is all about protecting the petals and the flowers to the best of our ability. We design our packaging to deliver fresh product, great graphics, and a really superior unboxing experience.”
For some examples of innovative packaging at work check out these videos from www.howlifeunfolds.com:
To see the final results of the survey, view the full survey report.
###
About the Paper and Packaging Board
The Paper and Packaging Board establishes and guides promotions designed to help slow the decline in paper use and expand demand for paper-based packaging products. More than 50 U.S. manufacturers and importers of these products collectively fund the board’s efforts including the Paper & Packaging – How Life Unfolds® campaign.
Sara Rude Cramer-Krasselt 414-227-1533 [email protected] Joan Sahlgren Paper and Packaging Board 703-935-5386 [email protected]
