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The Switch is really blowing up right now, a lot more than Nintendo expected, but there’s trouble on the horizon. According to a new study, non-gamers hardly know about the console hybrid, which severely limits future sales potential. On that note, it seems the Switch is selling well enough to merit getting the attention of Electronic Arts, which was previously skeptical of the console’s potential.
The study in question was conducted by Nielsen, which it released in its 2017 Report, and it turns out that only about seven percent of people who don’t classify themselves as gamers know what the Switch even is. The report looked at gaming habits, trends, preferences, and behaviors of over 2,000 participants.
As to why this would even matter to Nintendo, it’s worth noting that the report indicates that in the same demographic, more than 50 percent knew about the Sony PlayStation 4 and about 41 percent knew about the Microsoft Xbox One. In terms of sales impact by casual players, those numbers are quite significant.
On that note, it’s only natural that word of the Switch hasn’t spread as wide among non-gamers yet since it was released only a few months ago. In comparison, the two other consoles have been around for over five years and share the same name as their predecessors.
If Nintendo’s hybrid offering continues its upward trajectory, it stands a good chance of catching the attention of even the least attentive customer. Nintendo seems to have provided enough evidence to support this scenario since the once cautious EA is thinking about bringing its games to the Switch, Ars Technica reports.
The matter was brought up during a recent earnings call where EA CEO Andrew Wilson responded to a question about the Switch and the company’s plans with regards to the emerging ecosystem. Wilson said that they are bullish about the Nintendo product despite the fact that it has been treating the Japanese company like a pariah for some time.
