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Nvidia Corporation (NASDAQ: NVDA) is set to establish a research and development center in Shanghai, according to a report by the Financial Times. The move comes as the U.S. intensifies export restrictions on advanced chips to China. Nvidia CEO Jensen Huang reportedly discussed the plan with Shanghai Mayor Gong Zheng during his visit to the city last month.
The upcoming R&D center will focus on understanding local customer needs and ensuring compliance with Washington’s evolving export rules. While the Shanghai site will support technical and compliance research, Nvidia’s core chip design and manufacturing operations will remain outside China.
Despite regulatory challenges, China remains a vital market for Nvidia, accounting for approximately 14% of its 2024 revenue. Huang has previously projected that China could represent a $50 billion opportunity in the years ahead. During his April trip, he emphasized Nvidia’s commitment to serving Chinese clients while adhering to U.S. laws.
To navigate the Biden-era export controls, Nvidia introduced the H20 chip in China—an AI chip with reduced capabilities tailored for compliance. However, the Trump administration’s recent updates to those controls have now banned shipments of even the H20’s current generation. In response, Nvidia is reportedly working on further downgrading the chip’s performance to meet new requirements.
Still, demand for the H20 chip in China remains strong. Leading Chinese tech companies like ByteDance, Tencent, Baidu (NASDAQ: BIDU), and AI startup DeepSeek continue to use the chip to power large-scale artificial intelligence applications, underscoring Nvidia’s significant role in China’s AI ecosystem.
By expanding its R&D footprint in Shanghai, Nvidia aims to retain relevance in one of the world’s largest AI markets while adapting to increasing geopolitical pressure.
