How did sport become so popular? The ancient history of a modern obsession 
Canada’s Trade Deficit Jumps in November as Exports Slide and Firms Diversify Away From U.S. 
American Airlines Plans Return to Venezuela Flights After U.S. Lifts Ban 
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate 
US Judge Rejects $2.36B Penalty Bid Against Google in Privacy Data Case 
Russia Stocks End Flat as MOEX Closes Unchanged Amid Mixed Global Signals 
Saks Global to End Saks on Amazon Partnership Amid Bankruptcy Restructuring 
From Messi to Mika Häkkinen: how top athletes can slow down time 
Dollar Struggles as Policy Uncertainty Weighs on Markets Despite Official Support 
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series 
Asian Currencies Trade Flat as Dollar Retreats After Fed Decision 
Why Trump’s new pick for Fed chair hit gold and silver markets – for good reasons 
NBA Returns to China with Alibaba Partnership and Historic Macau Games 
Why the Australian Open’s online tennis coverage looks like a Wii sports game 
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide 
U.S. and El Salvador Sign Landmark Critical Minerals Agreement to Boost Investment and Trade 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
The National Basketball Association (NBA) has extended its multi-year partnership with Swiss watch manufacturer Tissot, whose precision timekeeping system has been used across all 29 arenas since the 2016/17 season.
The Swiss watch brand recently launched the T-Touch Connect Solar model, which features functionalities, such as live game notifications, offering information such as the score and statistics.
According to Sylvain Dolla, chief executive of Tissot, being the NBA's official timekeeper offers tremendous potential for growth as well as a deep feeling of pride.
Tissot aims to continue developing watches and timekeepers that will enhance the NBA experience for fans.
Numerous active NBA players are Tissot's brand ambassadors, including the Portland Trail Blazers’ Damian Lillard and the Golden State Warriors’ Klay Thompson.
