Paldo to release larger servings of Bibim noodles following BTS leader’s comments

South Korean instant noodle maker Paldo Co. will release a Bibim Men Instant Cold Cup Noodles that is 1.2 times larger than the original following BTS leader RM’s wish that a product 1.5 times the size would be made available.

Paldo’s target date for the release is in late February or early March next year.

RM’s comment hugely influenced the company’s decision to release the larger version of its flagship product. He is known to be a big Bibim Men fan and has been seen eating the noodles several times while communicating with fans on live broadcasts.

The noodle maker originally planned to release a version that is 1.5 times larger but decided on one that is 1.2 times bigger due to consideration of factory facilities.

RM, the leader of global dynamo BTS, played the role of the ‘modisumer’, a marketing strategy that expresses consumers’ opinions on how to modify products. Modisumer is a mainstream trend for the retail industry.

Good examples of such marketing include Ottogi Co.’s Keyonnaise, a combination of ketchup and mayonnaise, and Nongshim Co.’s Kaguri, a mixture of curry with instant Neoguri cup noodles.