M&M’s has sparked excitement with the announcement of its Peanut Butter M&M’s Ice Cream Sandwich. Combining peanut butter ice cream with sugar cookies and M&M’s Minis, the new treat has fans eagerly awaiting its release, as revealed by the popular Instagram account Candyhunting.
M&M’s Unveils Peanut Butter Ice Cream Sandwich, Sparking Fan Excitement and Anticipation
M&M’s have long been a favorite addition to cookies and ice cream, even becoming a staple ingredient in McDonald’s McFlurries. When the brand introduces a new flavor, fans eagerly rush to try it. Now, M&M’s is combining its signature candies with cookies, ice cream, and the timeless pairing of peanut butter in an exciting new product.
On October 17, the popular Instagram account Candyhunting revealed that M&M’s is set to release a Peanut Butter M&M’s Ice Cream Sandwich, igniting a wave of anticipation and excitement among fans. The new treat, featuring peanut butter ice cream and sugar cookies with M&M’s Minis, has fans eagerly counting down the days until its release.
Followers of the account expressed their excitement in the comments, creating a sense of community and shared anticipation. One fan exclaimed, “Yum!!!” while another added, “Oh snap.” Some fans were already planning how to get their hands on the new product, with one commenter mentioning they found similar mint-flavored ice cream sandwiches at Dollar25 Tree, hoping these would be available there as well. Another commenter crossed their fingers for a Walmart release, echoing the sentiments of many other fans.
M&M’s Peanut Butter Ice Cream Sandwich Previewed at NACS Show, Expected to Launch in Early 2024
The item was reportedly featured at the NACS Show, an annual event that brings together convenience store buyers, sellers, and industry professionals from around the globe. While an official launch date hasn’t been confirmed, the food blogger behind Candyhunting speculated that the new ice cream sandwiches would likely debut during the peak of ice cream season, around January or February. To stay updated on this exciting new product's release, follow M&M's official social media accounts and watch Candyhunting for the latest updates.
This news comes shortly after M&M’s announced a seasonal holiday flavor, Toasty Holiday Peanut M&M’s, featuring cinnamon, vanilla, spiced sugar, and caramel flavors. Fans were excited about the festive treat and eager to experience M&M’s latest holiday creation.


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