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PepsiCo Inc. announced the release of its Bubly sparkling water in Australia. The launch has also made history in the country as this is the first time the American food and beverage company has introduced a new drink in the Land Down Under outside of its main brands.
It was reported that since it started its operation in AU, the only beverage that PepsiCo has brought into the country is its line of soda, sports beverage, and snacks. Now, its Bubly brand is finally making its way to the grocery store shelves in the country. Likewise, this launch marks the first time in 30 years that PepsiCo has offered a new drink that is not part of its main brand products.
Pepsico’s sparkling water brand is landing in Australia five years after it was first unveiled in North America. Todd Kaplan, the then-VP of Pepsico North America Beverage’s water portfolio, said in a 2018 press release for Bubly’s launch, “We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today.”
At any rate, it will be sold in five flavors, including raspberry, passion fruit, blackberry, pineapple, and lime. Bubly boasts of the fact that it does not contain any artificial sweeteners, flavors, or calories. This drink is set to arrive in the region this month, with no exact date being mentioned yet.
PepsiCo Australia and New Zealand’s chief executive officer, Kyle Faulconer, said, “We are thrilled to bring Bubly to the Australian market and offer our consumers a new no-sugar beverage option that delivers great taste.”
He added, “As one of the largest beverage and snack brands in the world, PepsiCo has a strong track record as a category innovator, shifting consumer demand and leading industry innovation.
The launch of Bubly also significantly enhances our commitment to providing healthier options to consumers.”
Finally, Bubly will retail at $AU16.50 per pack of eight and will be available in major retail stores such as Woolworths and Coles. It will also be sold in individual cans in convenience stores and gas stations for AU$ 3.
Photo by: Jonathan Cooper/Unsplash
