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PepsiCo's Tropicana has introduced two new juice ranges to cater to consumer preferences for lower sugar options and expand consumption beyond traditional breakfast hours. The new products, Tropicana Rise & Shine and Tropicana Fruit Sensation, are now exclusively available at Tesco.
Rise & Shine for Health-Conscious Families
Rise & Shine, priced at £2 for 850ml, is tailored to meet the needs of health-conscious young families, as per The Grocer. This range, featuring popular flavors like Smooth Orange and Pressed Apple, boasts 30% less sugar than other juices, positioning it as a nutritious and refreshing choice for families seeking healthier beverage options.
Fruit Sensation for Anytime Consumption
On the other hand, the Fruit Sensation line targets individuals looking for a versatile beverage option that fits into any part of their day, not just the morning. Available for £2.50 per 850ml, this range introduces exciting blends such as Mango & Passion Fruit and Raspberry & Redcurrant. Its rich flavor profile and the promise of no added sugars make it an ideal choice for consumers seeking delicious, guilt-free indulgence at any time.
Priced at £1.75 per liter, Fruit Sensation targets mid-afternoon and evening consumption occasions. With flavors like Apple Cucumber & Lemon, Orange & Mango, and Peach & Raspberry, Tropicana aims to offer various options to consumers seeking natural and flavorful refreshments throughout the day.
Tropicana's Market Expansion
Tropicana's entry into the ambient juice category in May 2023 marked a strategic move to provide long-life versions of its classic fruit juice range, including Smooth Orange, Original Orange, and Pressed Apple. The company aims to elevate the quality of juice drinks available to consumers and meet the growing demand for healthier beverage choices.
Celebrating Tropicana's Legacy
As a leading brand in the orange juice market, Tropicana continues to drive awareness, preference, and brand loyalty. In recognition of its impact, LBB Online reported that Tropicana has launched a new campaign titled 'The Juice That Starts It All,' highlighting the brand's role in creating moments of joy that revolve around its delicious products.
Photo: PR Newswire
