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Perfetti Van Melle collaborates with Balco Brands, introducing candy-inspired Mentos air fresheners available in four nostalgic fragrances. A novel twist on familiar scents, the gel-based products promise a month of freshness.
Perfetti Van Melle, the renowned confectionery company, has joined Balco Brands to introduce an exciting line of candy-inspired air fresheners. Designed to replicate the beloved flavors of Mentos, the gel-based air fresheners are available in four delightful fragrances: Grape, Mint, Strawberry, and Pineapple.
Developed for versatile usage, the Mentos air fresheners can be conveniently hung anywhere and maintain their pleasant scent for up to 30 days.
Marta Ballesteros, the global licensing manager at Perfetti Van Melle, praised Balco Brands for their ingenuity in transforming iconic confectionery into an innovative and original gel-based air freshener. She expressed confidence in the appeal of these air fresheners' fruity and minty fragrance experience.
With Mentos being highly regarded and adored in more than 130 countries, Balco Brands' brand director, Kathryn Trivella, aimed to capture the candy's vibrant and refreshing essence in their new range of air fresheners. Whether it's for cars, homes, or offices, the innovative gel design, coupled with the prominent branding, is expected to attract air freshener enthusiasts and loyal Mentos fans.
Priced at an affordable RRP of $4, the Mentos Air Freshener range is accessible for purchase online and at Kmart stores nationwide. Asembl, a prominent brand extension agency, successfully facilitated this collaboration between Perfetti Van Melle and Balco Brands.
Introducing the Mentos-inspired air freshener range provides a creative and enjoyable way to infuse spaces with the beloved aroma of Mentos candies. With their widespread popularity, these air fresheners are poised to become a must-have item for fans of Mentos and individuals seeking a refreshing and delightful fragrance experience in their everyday lives.
Photo: Lucas Santos/Unsplash
