Citi Appoints Ryan Ellis as Head of Markets Sales for Australia and New Zealand 
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want 
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder 
Oil Prices Climb on Venezuela Blockade, Russia Sanctions Fears, and Supply Risks 
Volaris and Viva Agree to Merge, Creating Mexico’s Largest Low-Cost Airline Group 
AI is driving down the price of knowledge – universities have to rethink what they offer 
RBA Unlikely to Cut Interest Rates in 2026 as Inflation Pressures Persist, Says Westpac 
Nike Shares Slide as Margins Fall Again Amid China Slump and Costly Turnaround 
Canada Signals Delay in US Tariff Deal as Talks Shift to USMCA Review 
Japan Exports to U.S. Rebound in November as Tariff Impact Eases, Boosting BOJ Rate Hike Expectations 
What’s the difference between baking powder and baking soda? It’s subtle, but significant 
Shell M&A Chief Exits After BP Takeover Proposal Rejected 
Precious Metals Rally as Silver and Platinum Outperform on Rate Cut Bets 
Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey 
Asian Stocks Slide as AI Spending Fears and Global Central Bank Decisions Weigh on Markets 
EU Delays Mercosur Free Trade Agreement Signing Amid Ukraine War Funding Talks 
Oil Prices Steady in Asia but Headed for Weekly Loss on Supply Glut Concerns 
Perfetti Van Melle collaborates with Balco Brands, introducing candy-inspired Mentos air fresheners available in four nostalgic fragrances. A novel twist on familiar scents, the gel-based products promise a month of freshness.
Perfetti Van Melle, the renowned confectionery company, has joined Balco Brands to introduce an exciting line of candy-inspired air fresheners. Designed to replicate the beloved flavors of Mentos, the gel-based air fresheners are available in four delightful fragrances: Grape, Mint, Strawberry, and Pineapple.
Developed for versatile usage, the Mentos air fresheners can be conveniently hung anywhere and maintain their pleasant scent for up to 30 days.
Marta Ballesteros, the global licensing manager at Perfetti Van Melle, praised Balco Brands for their ingenuity in transforming iconic confectionery into an innovative and original gel-based air freshener. She expressed confidence in the appeal of these air fresheners' fruity and minty fragrance experience.
With Mentos being highly regarded and adored in more than 130 countries, Balco Brands' brand director, Kathryn Trivella, aimed to capture the candy's vibrant and refreshing essence in their new range of air fresheners. Whether it's for cars, homes, or offices, the innovative gel design, coupled with the prominent branding, is expected to attract air freshener enthusiasts and loyal Mentos fans.
Priced at an affordable RRP of $4, the Mentos Air Freshener range is accessible for purchase online and at Kmart stores nationwide. Asembl, a prominent brand extension agency, successfully facilitated this collaboration between Perfetti Van Melle and Balco Brands.
Introducing the Mentos-inspired air freshener range provides a creative and enjoyable way to infuse spaces with the beloved aroma of Mentos candies. With their widespread popularity, these air fresheners are poised to become a must-have item for fans of Mentos and individuals seeking a refreshing and delightful fragrance experience in their everyday lives.
Photo: Lucas Santos/Unsplash
