Phenom People Releases State of Talent Relationship Marketing Report Diving into Candidate Experience of Top Brands

HORSHAM, Pa., Oct. 18, 2017 -- Phenom People, the leader in Talent Relationship Marketing, announced the release of its updated State of Talent Relationship Marketing, an extensive research report examining candidate experience at over 800 of the world’s largest organizations. It analyzes the experience companies provide job seekers from the candidate’s perspective from the first touch to the time an application is submitted and follow-up communication begins.

“The unemployment rate in most countries is the lowest it’s been since 2007, and it’s clear to see the competition for talent is at an all-time high,” said Mahe Bayireddi, CEO of Phenom People. “As a result, the State of Talent Relationship Marketing was created to show some of the world’s largest companies where they stand when it comes to the candidate experience they provide. We hope more companies use this information to help create a better experience, identifying areas of improvement in the process.”

No matter the industry, size of the company, or any other factors, the candidate experience has a direct impact on business results and the bottom line. According to Phenom People’s research, most companies are still falling short on providing a positive experience.

“We’ve put in thousands of manpowered hours into this research,” said Justin Noll, Director of Marketing at Phenom People. “From the grunt work of analyzing the data, wordsmithing its presentation and the design process, our State of TRM bi-annual report is a polished product.”

The State of Talent Relationship Marketing report is based on highly-detailed proprietary audits of over 800 global companies such as, UnitedHealth Group, Nissan, MetLife, LinkedIn, and Nike. It also further breaks down seven industries including, Healthcare & Pharmaceuticals, Financial Services, Insurance, Software & Technology, Retail, Automotive, and Manufacturing and Engineering. Each company received scores based on how effectively it draws in talent with personalized methods and its search usability throughout the entire recruiting and application process.

Based on the report’s findings, Phenom People discovered multiple pitfalls amongst global Fortune 1000 companies and the candidate experience they are providing, including:

• 96 percent of companies lack personalized content on their career site
• Only 3 percent of companies are capturing feedback from applicants
• When it comes to transparency, 99 percent of companies don’t include employee reviews on their career site
• 76 percent of companies are using outdated search technology, making it difficult for candidates to search for the right opportunities

To download the complete Phenom People State of Talent Relationship Marketing report, visit https://www.phenompeople.com/resource/fall-2017-state-of-talent-relationship-marketing.

About Phenom People
Phenom People, the leader in Talent Relationship Marketing, helps companies attract phenomenal talent through personalized digital experiences. The Phenom People Talent Relationship Marketing Platform automates the complex process of driving awareness, interest, engagement, and acquisition for qualified talent.

For more information, please visit www.phenompeople.com to learn more about Talent Relationship Marketing.

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Media Contact:
Justin Noll
Phenom People
[email protected]