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Arne Freundt took over as Puma CEO effective immediately to replace Bjorn Gulden who relinquished the post to head rival Adidas.
Puma’s appointment of Freundt as chief executive with immediate effect on Tuesday came several weeks before it was initially announced.
Freundt, according to Puma, is receiving a four-year contract effective from January 1 of 2023. Gulden’s mandate as a Puma SE Management Board member expires at the end of 2022.
Héloïse Temple-Boyer, Chair of the Supervisory Board of Puma, called Freundt the ideal choice to continue Puma’s very successful path and to further accelerate the company’s momentum.
Freundt has held various positions for Puma for over ten years and was responsible for framing corporate strategy, taking care of the Global Direct-to-Consumer business, and the Region EMEA as a General Manager.
He has also been a member of the Management Board as Chief Commercial Officer since June 2021.
