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Reese's fans were quick to snap up the brand's Deconstructed Peanut Butter Cup Kit, which sold out online within days of its release. With high demand for the unique DIY kit, Reese's is hinting at a potential restock, leaving enthusiasts hopeful for another chance.
Reese’s Deconstructed Peanut Butter Cup Kit Sells Out Quickly, Leaving Fans Craving a Restock
Reese's has been releasing an array of exciting confections throughout 2024, with its latest product selling out within days of its launch. For those who missed the chance to grab this limited-edition treat, there’s hope yet—Reese's has hinted that it may bring the item back.
The new Deconstructed Peanut Butter Cup Kit debuted on Hershey's website on November 2. This innovative kit, a first for Reese's, included a nine-ounce milk chocolate shell, a 10-ounce jar of Reese's filling, and a chocolate lid. Fans could build a customized giant peanut butter cup with their ideal chocolate-to-peanut-butter ratio.
The kit was priced at $29.99 and was designed as a limited-time, online-exclusive product. Within days, it sold out completely. "The Reese's Deconstructed Peanut Butter Cup Kit sold out faster than chocolate melts! While we can’t disclose exact numbers, it’s clear that fans couldn’t get enough of this twist on the classic,” a Reese’s representative shared with Eat This, Not That!.
Reese’s Hints at Restock for Sold-Out DIY Kit as Fan Demand Surges
Acknowledging the high demand, Reese's is considering a second release for the Deconstructed Peanut Butter Cup Kit. "Fans couldn’t resist creating their own Reese’s masterpieces, making this kit an instant classic,” the representative explained. "We’re working on bringing it back soon, so stay tuned…a second chance at Reese's perfection may be on the horizon!"
Until then, Reese's enthusiasts interested in a potential restock can sign up for Hershey's email list to receive updates.
This sellout success follows several other Reese’s innovations in recent months. The brand introduced its Chocolate Lava Big Cup, which enhances the classic milk chocolate and peanut butter combination with a layer of gooey chocolate filling. Additionally, Reese’s celebrated Halloween with the release of Werewolf Tracks, a candy featuring Reese's peanut butter filling encased in milk chocolate and vanilla-flavored creme.
Reese's ongoing creativity in 2024 has struck a chord with fans, leaving them eager for each new release.
