Electric vehicle maker Rivian Automotive has unveiled a new $4.6 billion compensation plan for its CEO and founder RJ Scaringe, aligning his pay with long-term profitability and growth goals. The decade-long package, among the most lucrative in corporate history, mirrors Tesla’s record $1 trillion plan for Elon Musk, emphasizing performance-based incentives tied to market value and operational milestones.
Rivian’s board stated that the updated plan is designed to retain Scaringe and motivate him to lead the company toward sustained growth as it expands its electric vehicle lineup. The automaker, known for its R1T electric pickup and R1S SUV, is preparing to launch its smaller, more affordable R2 SUV next year, aiming to compete directly with Tesla’s Model Y—the world’s best-selling EV crossover.
Under the revised compensation plan, Scaringe will receive options for 36.5 million Rivian shares at an exercise price of $15.22 per share, according to a U.S. SEC filing. These options will vest based on stock price targets between $40 and $140 per share over ten years, along with operating income and cash flow goals to be met within seven years. This structure replaces a 2021 pay package with higher and less achievable milestones tied to a share price of $110–$295, which the company has since canceled.
Industry analysts note that Rivian’s decision reflects a growing trend among emerging automakers emulating Musk’s incentive-driven leadership model. Experts like Yonat Assayag from ClearBridge Compensation Group say it highlights how companies seek to balance high-risk, high-reward compensation plans to spur innovation. However, others, including Equilar’s Amit Batish, caution that ambitious targets can be difficult to sustain amid shifting market conditions and tightening EV incentives.


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