Rivian Snags Elite Apple, Porsche Exec to Spearhead R2, R3 Strategy

Rivian has hired a former Apple and Porsche executive to oversee product strategy for the R2 and R3 platforms.

Rivian Recruits Apple and Porsche Alumni for Future Platforms

Jonas Reinke has taken over as Vice President of Product Management at Rivian after leaving Apple late last year. "Earlier this month, I said goodbye to friends and colleagues at Apple after more than 4 years with exciting challenges and opportunities. I am so grateful to have had the privilege of working alongside some of the most talented people," he confirmed the move on his LinkedIn.

"I am excited to share that I will be taking on a new role as Vice President of Product Management at Rivian. Rivian has built exceptional and very innovative products, which I truly admire. As we continue to build a strong product portfolio, I am honored to be part of that journey with Rivian's very talented product team," Reinke furthered.

Prior to joining Rivian, Reinke was the Head of Product and Mobility Services, where he oversaw product innovation and automotive entertainment. For two years, he also served as the Head of Product for Services Growth and Automotive. Reinke held positions as Product Management Lead and Head of Product Management & Innovation at Porsche and Porsche Digital.

Rivian Gears Up for R2 Launch: Aiming for Affordability and Innovation

Rivian's R2 lineup will be available by 2025, according to CEO RJ Scaringe's remarks at the Q1 2022 earnings call, as per Teslarati.

The R2 SUV will be a smaller version of the R1S and more inexpensive than Rivian's existing offerings. Rivian's Chief Financial Officer, Claire McDonough, stated in June that the business expects to get the car for between $40,000 and $60,000.

CEO RJ Scaringe stated that the vehicle will also qualify for EV subsidies, which are becoming stricter with each passing year, bringing a greater focus on domestic manufacture.

Rivian revealed Reinke's hiring today, stating his ambitions and projects. "In this critical role, Jonas will be instrumental in driving our product strategy from [a] customer perspective, focusing on mid- and long-term objectives to shape the future of our brand and products for global success," Kjell Gruner, Chief Commercial Officer and President of Business Growth, said.

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