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Samsung Electronics Co. announces the opening of its experience store in North India. The South Korean company said that it is located at the most iconic landmark in New Delhi, which is Connaught Place.
Samsung Electronics said that this is, so far, its largest Experience Store that will bring connected living, gaming, and other exciting experiences to customers. The inauguration of the new experience center in the country happened just before the Galaxy S23 was released here on Feb. 2, as per The Korea Economic Daily.
It was last weekend when the Korean electronics company revealed that its Indian subsidiary has launched the said experience store on Saturday, Jan. 28. Visitors will be able to try and experience all the latest products that Samsung India is releasing. Items to be on display include television sets, smartphones, personal computers, and cutting-edge wearables.
The Experience Store will also serve as a center where customers can avail of any follow-up services for their Samsung-branded items. Samsung India’s experience center covers a large space of two floors that has a combined measurement of 3,500 square feet. It will be a place where the company will also host various events for the customers, such as workshops, cultural performances, and live commerce activities.
“We are excited to open a new Samsung experience store at Connaught Place in Delhi, an iconic location teeming with energy, diverse culture, and rich heritage,” Samsung India’s senior director, Sumit Walia, said in a press release. “This is the largest Samsung experience store in North India offering the widest portfolio of Samsung devices.”
The director added, “With this new store, our goal is to provide every consumer, especially Gen Z and millennials, the best of Samsung products and experiences such as Connected Living, Gaming and Lifestyle Screens. This will also offer a one of its kind phygital experience through Store+, further enhancing the shopping experience and choices for our young consumers.”
