Samsung Galaxy S23 sets Indian pre-order record of 140,000 units in a day

Samsung Electronics Co.’s newest Galaxy S23 flagship smartphone posted pre-orders of 140,000 units 24 hours after its release in India to set a new record in the country.

The number is also twice the pre-orders made for the previous Galaxy model on its first day of release.

According to Raju Pullan, senior vice president of Samsung India, the number of pre-orders for the Galaxy S23 is equivalent to sales of $169 million, according to foreign media outlets.

Samsung is facing fierce competition with Chinese smartphones in the Indian market, with Xiaomi accounting for 20 percent of India’s smartphone market last year to become the country’s top smartphone seller.

Samsung ranked second, with a market share of 19 percent.