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Snap Inc. (NYSE: SNAP) surged over 7% in after-hours trading after reporting better-than-expected Q4 earnings, driven by a rebound in digital ad spending. The Snapchat owner posted earnings per share (EPS) of $0.16, significantly outperforming Wall Street’s projected loss of $0.04. Revenue climbed to $1.56 billion, slightly above analysts' expectations of $1.55 billion.
CEO Evan Spiegel highlighted strong advertising growth, noting that active advertisers more than doubled in Q4, leading to a 14% year-over-year revenue increase. Daily active users (DAUs) hit 453 million, with Snap forecasting Q1 DAUs to reach approximately 459 million. The company expects Q1 revenue between $1.325 billion and $1.360 billion.
Snap is focusing on reviving its ad business after previous struggles, reporting encouraging engagement trends among casual users. The company also plans to expand its full-time workforce by 8% to 10% in 2025, signaling confidence in future growth.
With stabilizing ad revenue, rising user engagement, and a positive outlook, Snap is positioning itself for a strong year ahead.
