Following several delays, Blue Origin, the private space company by Amazon billionaire owner Jeff Bezos finally launched a reused rocket into space for the first time. This finally puts the SpaceX rival much closer to catching up to the achievements that the company owned by Tesla CEO Elon Musk has already engraved in stone.
Unlike SpaceX, the eventual goal of Blue Origin is to bring tourists up into space and monetize the whole experience much like any travel agency would. The only the difference is in the scope and amount of fee involved. On Sunday, the company came one step closer to making this dream a reality by launching a Shepard rocket from Texas, CNET reports.
This is only the eight time that the company has been able to test its system to successfully launch and in this case, the rocket actually reached an altitude of 350,000 feet (106,680 meters). This was only about five percent higher than the previous flight test, but progress is still progress.
More to the point, the biggest story here is the fact that the rocket launched was actually used, which is relevant to the company’s plans in many ways. For starters, it would cut operating costs significantly since it would mean that Blue Origins could reuse its rockets over and over without having to build a new one every time. Doing so would be incredibly costly.
Much like the Falcon 9 rockets, the booster for the Shepard came back to Earth and landed on its own. The same goes for its capsule, which first came down via parachute before using rocket thrusters, CBS News reports. Both of these parts were already used.
In terms of direct competition, Virgin Galactic is much closer as a rival than SpaceX to Blue Origin since the company by Richard Branson will also focusing on space tourism. It’s simply the means of actually doing it that sets these private space agencies apart.


TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment
Sam Altman Reaffirms OpenAI’s Long-Term Commitment to NVIDIA Amid Chip Report
Instagram Outage Disrupts Thousands of U.S. Users
SoftBank and Intel Partner to Develop Next-Generation Memory Chips for AI Data Centers
Jensen Huang Urges Taiwan Suppliers to Boost AI Chip Production Amid Surging Demand
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
Oracle Plans $45–$50 Billion Funding Push in 2026 to Expand Cloud and AI Infrastructure
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
Google Cloud and Liberty Global Forge Strategic AI Partnership to Transform European Telecom Services
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
Palantir Stock Jumps After Strong Q4 Earnings Beat and Upbeat 2026 Revenue Forecast
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
SpaceX Seeks FCC Approval for Massive Solar-Powered Satellite Network to Support AI Data Centers 



