Industry insiders confirm that Spotify is gearing up to launch "Music Pro," a new subscription tier featuring lossless audio and exclusive DJ tools. This will mark a significant shift in the music streaming service's offerings.
Enhancing User Experience with Lossless Audio
Spotify's lossless audio experience is being hinted at once more, this time through code discovered by The Verge(via MacRumors) in new Android app versions.
More than three years ago, Spotify declared it would provide a "HiFi" subscription service allowing customers to access a library of CD-quality music tracks. The tier was supposed to launch by the end of 2021, but a change in the streaming business derailed that plan.
Since then, Amazon Music has stopped charging extra for its lossless music library, while Apple Music has included lossless listening in the cost of its regular subscription. The actions successfully killed Spotify's initial plan to promote a lossless-only HiFi tier.
Spotify's Potential Lossless Audio Expansion: Pricing Strategies and Competitive Positioning
Nevertheless, lossless doesn't seem like a free perk. According to The Wall Street Journal, the most recent rumors indicate that Spotify plans to offer lossless audio playback in an optional "Music Pro" add-on. This add-on will reportedly have new DJ remix features that allow users to "speed up, mash up, and otherwise edit" songs from their favorite artists.
Spotify's Premium membership ($10.99 monthly or $5.99 for students) may include basic remixing tools. However, the "Music Pro" add-on will have more powerful tools. It's unclear how the latest rumors of a new "Supremium" tier fit in.
Although the expected cost of the premium add-on has not been disclosed, it may be asking too much for consumers to pay anything more than a small amount, considering that several of the company's main competitors already feature lossless in their base plans.
Photo: Iggy Love/Unsplash


Amazon’s $50B OpenAI Investment Tied to AGI Milestone and IPO Plans
OpenAI Hires Former Meta and Apple AI Leader Ruomin Pang Amid Intensifying AI Talent War
Trump Media Weighs Truth Social Spin-Off Amid $6B Fusion Energy Pivot
APEX Tech Acquisition Inc. Raises $111.97 Million in NYSE IPO Under Ticker TRADU
Hyundai Motor Group to Invest $6.26 Billion in AI Data Center, Robotics and Renewable Energy Projects in South Korea
Netflix Stock Jumps 14% After Exiting Warner Bros Deal as Paramount Seals $110 Billion Acquisition
Trump Pushes Tech Giants to Build Power Plants to Offset AI Data Center Energy Costs
OpenAI Pentagon AI Contract Adds Safeguards Amid Anthropic Dispute
Federal Judge Blocks Virginia Social Media Age Verification Law Over First Amendment Concerns
OpenAI Targets $600B Compute Spend as IPO Valuation Could Reach $1 Trillion
Apple to Begin Mac Mini Production in Texas Amid $600 Billion U.S. Investment Plan
Trump Orders Federal Agencies to Halt Use of Anthropic AI Technology
Pentagon Weighs Supply Chain Risk Designation for Anthropic Over Claude AI Use
Samsung and SK Hynix Shares Hit Record Highs as Nvidia Earnings Boost AI Chip Demand
Nintendo Share Sale: MUFG and Bank of Kyoto to Sell Stakes in Strategic Unwinding
Meta Encryption Plan Sparks Child Safety Concerns Amid New Mexico Lawsuit
Middle East Airspace Shutdown Disrupts Global Flights After U.S.-Israel Strikes on Iran 



