Stanley Furniture Launches New Nursery and Children’s Furniture Brand

HIGH POINT, N.C., Sept. 08, 2016 -- Stanley Furniture Company, Inc. (Nasdaq:STLY) is proud to announce the nationwide launch of its nursery and children’s furniture line, Stone & Leigh. Combining classic, upscale and familiar design elements with childlike characterizations, Stone & Leigh captures the imaginative spirit of childhood through artfully crafted, timeless nursery and children’s furniture.

Stone & Leigh by Stanley Furniture is the only brand distributed through independent furniture retailers with products that are 100 percent GREENGUARD Gold Certified, which ensures that a product has met some of the world’s most rigorous and comprehensive standards for indoor air quality. Nursery furniture items shown are from the Chelsea Square collection. Stone & Leigh products by Stanley Furniture appeal to investment-minded parents who are looking for furniture options that can become a permanent part of their home and won’t need to be replaced. Children’s furniture items shown are from the Clementine Court collection.

Photos accompanying this announcement are available at: 

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Delivering on a “Built to Grow” promise, Stone & Leigh products appeal to investment-minded parents who are looking for furniture options that can become a permanent part of their home and won’t need to be replaced. In fact, the styling and durability of products ensure that a crib or bed will last far beyond when the child has left home, so consumers can start buying products for their nursery and add to their collection over time.

“Stone & Leigh is created for today’s sophisticated consumer. We are filling the demand for high-quality nursery and children’s furniture at an excellent value – something that has been missing from the marketplace for years,” said David Petersen, Vice President – Marketing of Stanley Furniture.  “With over 90 years of manufacturing expertise and decades of design and safety leadership in the nursery and children’s furniture product category, parents can feel confident in purchasing our Stone & Leigh products.”

As the only furniture brand sold through independent retailers with products that are 100 percent GREENGUARD Gold Certified, Stone & Leigh has met some of the world's most rigorous and comprehensive standards for low emissions of volatile organic compounds (VOCs) in indoor air. Stone & Leigh also uses sophisticated finishes and wood veneers including white oak, American cherry and birch. These techniques and materials create depth and quality that are not typically found in other nursery and children’s furniture brands.

“The launch of Stone & Leigh is an exciting step for our company and our retail partners.  Working together to build a successful Stone & Leigh brand, we will gain insights into how best to attract and serve the millennial consumer,” added Petersen.  “It is essential to our future, in partnership with our longstanding retail customers, that we become experts at reaching and maintaining relationships with this generation as they enter their furniture buying years.”

The Stone & Leigh name speaks to its connection to the Stanley Furniture brand’s authentic identity. Stoneleigh, the Old English term for Stanley, is the name of the estate where company founder, Thomas B. Stanley lived in Stanleytown, Virginia. It is also where Stanley Furniture was founded in 1924. The brand narrative offers a storybook tale of a young boy, Stone, and girl, Leigh, who live in an imaginative house in a small pastoral town and experience the wonder of nature and exploration. The children’s names each share a piece of the company's 92-year American heritage and authenticity as a proud manufacturer of quality furniture.

Stone & Leigh features five collections which include bedroom furniture, accessories and décor for boys and girls, from newborns to high schoolers. Collections include:

• Clementine Court: An ode to casual French court draped in luxuriant, painted finishes and accessorized with brushed nickel hardware.
• Chelsea Square: Crisp metropolitan silhouettes softened by earthen tones of grey and khaki punctuated by brushed nickel hardware.
• Driftwood Park: Gently aged finishes over open-grain oak veneers add warmth and texture to the West Coast casual feel of this collection.
• Smiling Hill: Antiqued finishes set against formal design elements lend a decidedly relaxed feel to time-honored silhouettes.
• Teaberry Lane: Stardust White and Midnight Cherry finishes accentuate the shapely forms of classic Louis Philippe silhouettes.

Stone & Leigh products are sold at nearly 100 furniture retailers across the country and through direct sales to consumers. For more information on Stone & Leigh or to find a local retailer, visit https://www.stoneandleigh.com/.

About Stanley Furniture
Established in 1924, Stanley Furniture Company, Inc. is a leading design, marketing and overseas sourcing resource in the middle-to-upscale segment of the wood residential market. The company offers a diversified product line supported by an overseas sourcing model and markets its brands through the wholesale trade’s network of brick-and-mortar furniture retailers, online retailers and interior designers worldwide, as well as through direct sales to the consumer using a localized approach to ecommerce fulfillment. The company’s common stock is traded on the NASDAQ stock market under the symbol STLY.

Media Contact:
David Petersen, VP of Marketing 
(336) 884-7711
[email protected]