Survey Indicates ‘iPhone 7’ Sales Lag Likely To Be Addressed By Consumers

Even though it isn’t even out yet, the “iPhone 7” is already being discounted by many critics, often comparing it to the impressive sales figures that the “Samsung Galaxy Note 7” is seeing now. However, a new survey indicates that Apple’s latest smartphone offering might soon prove everyone wrong if customer priorities are anything to go by.

Critics are often pointing to the wide lead that the “Note 7” now has over Apple’s offering as a significant obstacle that the American company will have to overcome once its device is out. Those lauding the qualities of the phablet are also pointing to features like the iris scanner, curved display, and even improved VR support as the main reasons for its popularity. However, as a survey by a company called Fluent suggests, these are not necessarily what customers are looking for.

According to the survey, iris scanners and curved displays are way below what consumers want from their next phone. 22 percent of the participants indicated that they want more storage space while 18 percent said that they wanted longer battery life. Forbes points out that the “iPhone 7” is expected to deliver on both these fronts.

With regards to the actual features that the new iPhone will be offering, waterproofing received the highest interest at 56 percent. Wireless charging came after that, at 20 percent. The “Note 7” also offers waterproof features, so that’s something that customers will have to decide on.

Finally, it would seem that the curved display of the “Note 7” is not exactly what iPhone users want to see on their preferred unit. When asked whether or not they want the next version of Apple’s flagship gadget to have a curved display, 65 percent said “No.” While this is just one survey, it still presents the possibility that perhaps, the revolutionary features that Samsung is offering might not be as desirable as fans are making them out to be.