Target joins the plant-based food trend by launching its own vegan line

Target is joining the list of companies that are getting into the plant-based food business. The company that sells everything from groceries, essentials to clothing and electronics is set to launch its own brand of vegan food products.

Target’s new food alternative brand

As per CNN Business, there is a growing demand for meat, and dairy alternatives and Target wants to take advantage of this high demand and ultimately acquire its share in the vegan market.

The company will be debuting its Good & Gather Plant Based label and it was introduced as a new line that will offer plant-based food creations. Some examples of items that the consumers will see at Target include the non-dairy chocolate flavored mousse dip, buffalo-style cauliflower wings, chick 'n tenders, and more.

“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” Target’s executive vice president and chief food and beverage officer, Rick Gomez, said in a press release via Food Business News. “Guest demand for plant-based offerings is incredibly high and continues to grow and by adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”

Target’s Good & Gather Plant Based products

It was reported that the retailer will offer over 30 food items for a start and this will include vegan flavored spreads, oat milk, almond milk, creamers, plant-based chicken and meat patties, and dips. Target will release food items for breakfast, lunch, and dinner and the best thing is that most of them will only be priced under $8.

Even with the cheap tag, Target said that it made sure each one is still of high-quality grade. All the food alternatives were developed by the company’s team of food scientists and recipe developers so it can assure buyers that everything will be worth every penny.

As proof that Target is very confident about its new product line, it also laid out a money-back guarantee offer for the consumers. Meanwhile, with its Good & Gather Plant, Target is looking to rival Beyond Meat and other plant-based food producers.