Tesla Grows Market Share in Sweden Despite Strikes, Led by Strong Model Y Sales

Despite facing pro-union strikes in Sweden, Tesla increased its market share to 8.5%, selling 16,478 vehicles in 2024. The Model Y, accounting for 80% of sales, remains the top choice among Swedish buyers, solidifying Tesla’s dominance in the electric vehicle market.

Tesla Increases Market Share in Sweden to 8.5% Despite Pro-Union Strikes and Industry Tensions

The strike by pro-union individuals against Tesla in Sweden did not appear to impact the company's development. New car sales data indicated that the automaker increased its market share, per Teslarati.

Despite the tensions between the company and specific individuals, it serves as evidence that consumers will continue to purchase the most suitable product. Tesla has consistently demonstrated leadership in the electric vehicle sector in numerous regions, including Sweden.

Tesla has sold 16,478 vehicles in Sweden thus far, representing a 1% increase from the first three quarters of 2023.

This increased the country's market share from 7.8 percent in 2023 to 8.5 percent.

According to EU-EVs, Tesla controls 23.3 percent of the electric vehicle and its manufacturer sector. Volvo is followed by Volkswagen with 12.2 percent, Kia with 5.9 percent, and Polestar with 5.8 percent.

Tesla Model Y Dominates Swedish Market, Accounting for 80% of the Company’s Sales in 2024

Tesla's Model Y remains the undisputed preferred model among Swedish automobile purchasers. Of the 16,478 vehicles that Tesla has sold in the country, 13,260 are of the Model Y, which accounts for 80% of the company's sales.

The Model 3 is Sweden's sixth most popular electric vehicle (EV), following Volvo, Volkswagen, and Polestar variants. Despite its new "Highland" design and enhanced technical capabilities, the Model 3 lags behind other vehicles.

Nevertheless, the Model 3 is the second most popular sedan, trailing only the Polestar 2.

Last night, we reported that Tesla's employees were still pushing vehicles out the door as the company continued to drive toward more robust sales figures for the quarter.

Tesla is expected to disclose its Q3 delivery statistics sometime tomorrow. Many analysts anticipate a surge in deliveries, and if Tesla achieves significant growth this quarter, it will be on track to produce 1.8 million units for the year.

Wedbush's Dan Ives composed the following:

“Looking to the rest of the year with the anticipated rebound in delivery performance to the rest of the year, we remain confident in Tesla’s ability to hit 1.8 million deliveries for FY24, which we will view as a solid feat given the extensive white-knuckle moments seen throughout the first half of the year. With the upcoming Robotaxi event expected to provide some notable updates on the company around FSD, AI, and the company’s future, the next phase of the Tesla growth story is around autonomous, Robotaxis, and AI playing out for the Tesla ecosystem over the coming year.”