Tesla Wipes Out New Content Marketing Unit, Fired All Team Members

Tesla Inc. reportedly axed all the team members of its “growth content” marketing unit, which was formed last year. The group has 40 staff members who lost their jobs as part of the company’s latest round of layoffs.

Elon Musk said the job cuts are the largest-ever workforce reduction in the company’s history. This also affects workers not only in the United States, where Tesla is based, but worldwide, and 10% of the total workforce is being let go.

Dissolved Marketing Team and Tesla’s Marketing Strategy

As per Electrek, the marketing team that was wiped out entirely had been part of the company’s push to bolster its traditional advertising. It was noted that since the beginning, Tesla never used typical advertising methods to sell its products.

While the electric vehicle manufacturer still spends money on marketing, such as setting up events and other activities, it does not invest in TV ads. Tesla never spent money on advertisements on billboards and the internet; instead, it used non-traditional methods.

Tesla focused on other ways to promote its brand and become known to the public. One method it used was the referral program or paid word-of-mouth method, but according to reports, this will be discontinued this month. In any case, the “growth content” marketing team responsible for these unique marketing methods will have to leave the office now.

Job Cuts Beyond the Marketing Unit

Business Today reported that the disbanded ad team was officially dissolved, and its senior leaders, Alex Ingram and Jorge Milbum, were also dismissed. Their work for Tesla has been short-lived, and they will now join thousands of Tesla workers who will be laid off.

The job cuts affect the ad team and many other corporate divisions. More than 10,000 employees are estimated to be jobless this year.

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