Chinese officials are reportedly considering selling TikTok's U.S. operations to Elon Musk if the platform cannot avoid a looming ban proposed by U.S. authorities, Bloomberg reported. While parent company ByteDance Ltd prefers to retain ownership, contingency plans are being discussed.
ByteDance has challenged the proposed ban in the U.S. Supreme Court. However, recent signals suggest the court might uphold restrictions due to national security concerns. Lawmakers allege TikTok collects U.S. user data, potentially compromising security. Congress had previously voted to ban the platform.
With TikTok boasting approximately 170 million U.S. users—half the country’s population—a ban could significantly impact the social media landscape. Competitors like Meta’s Instagram and Alphabet’s YouTube, which have launched similar short video features, stand to benefit from TikTok’s absence.
The Supreme Court has given ByteDance until January 19 to sell TikTok or face the ban. This deadline intensifies speculation as tensions between the U.S. and China remain high. The impending administration of President-elect Donald Trump, known for its strict stance on Beijing, adds further pressure.
Selling TikTok to Musk could reshape its future, aligning it with his management style seen in the rebranding of Twitter as "X" after his acquisition in 2023. Whether such a move materializes remains uncertain, but it highlights the escalating challenges TikTok faces in its largest market.