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Tim Hortons Inc. is expanding rapidly in South Korea. The Canadian coffeehouse chain announced it will open two more outlets in the country this month.
According to The Korea Economic Daily, Tim Hortons announced on Wednesday, Jan. 24, that it will inaugurate a store in Sungnyemun Grand Central on Jan. 30 and another branch at the Seoul National University Station the next day.
Expansion in Korea Due to Its Bustling Coffee Culture
The new Tim Hortons stores are the third and fourth outlets in the country. South Korea is now the seventh Asian market the brand has entered for its global expansion goal.
It has restaurants in the Philippines, Thailand, Pakistan, China, and India. At any rate, Tim Hortons is continuing to advance in the Korean market after its successful entry in December.
With just the first two stores in operation, the brand sold over 300,000 donut treats and more than 100,000 cups of coffee in a month. Tim Hortons said it has entered South Korea because it has a very vibrant coffee culture. Most citizens consume coffee, which is almost three times the average based on the global consumption rating, Yonhap News Agency reported.
First Tim Horton Store in the Country
Tim Hortons is known to be the No. 1 coffeehouse in Canada. Locals patronize it for its affordable, high-quality drinks and treats. It currently operates about 5,700 outlets in 17 countries.
It opened its first brand in Korea on Dec. 14, 2023, and launched its second on the 28th at the Seolleung Station in Gangnam. This means that the territory now has four stores, and the fifth one is expected to open soon.
Photo by: Clement Proust/Unsplash
