Tim Hortons Brews its Presence in South Korea's Affluent Gangnam District

Tim Hortons debuts in South Korea, marking its entry in Seoul's upscale Gangnam district. While the inauguration date remains undisclosed, Korean aficionados await iconic Timbits, donuts, and signature brews.

The executives of Tim Hortons said on Tuesday, Sept. 12, that they are now preparing for the official opening of its first shop in the country. The establishment is located in the Urban Hive building, and as per Yonhap News Agency, the exact date for the store's inauguration has yet to be revealed.

The new Tim Hortons in Seoul occupies 335 square meters of space in the said structure that was designed by architect Kim In Cheurl. The building got its name from its unusual exterior with a honeycomb motif design.

In any case. Korean customers will soon get a taste of Tim Hortons' popular food and beverage items, including its Timbits bite-sized fried-dough confection, donuts, and signature coffee drinks.

With the arrival of the coffee chain, South Korea has become the seventh country in Asia to have Tim Hortons stores. It is already in the Philippines, Singapore, Thailand, China, Pakistan, and India.

"We are very happy to introduce Tim Hortons to South Korea, which has a vibrant coffee market where coffee consumption per person is almost threefold the global average," Restaurant Brands International Asia-Pacific's president, Rafael Odorizzi, said in a statement.

Finally, Korea Joongang Daily reported that the operation of Tim Hortons in Korea is set to be managed by BKR Korea, which also oversees RBI's Burger King business in the country. The local firm got its license to operate the coffee chain after securing a master franchise agreement with RBI, the brand's parent company.

"We are confident our Korean guests will love our premium quality coffee and delicious food and I cannot wait to see people having their first cup of Tim Hortons coffee," Odorizzi added.

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