‘Tinder’ Introduces Group Meet-Up Feature; No Longer for Couples Only

“Tinder” is known as the biggest dating platform in the U.S. right now, quickly surpassing outdated brands in terms of usability. Now, the app is adding another feature to its roster, which allows groups to organize meet-ups. This is a significant move for a brand that built its reputation on revolutionizing how people can meet each other and go on dates.

Just so readers don’t get the wrong idea; the group meet-up feature that “Tinder” is planning on implementing involves meet-up with friends. So, no, it doesn’t necessarily involve whatever idea the concept might conjure up in people’s minds.

The feature is called “Tinder Social,” according to Forbes, and it is meant to allow one group of friends to set a meet-up with other groups of friends. No, it still doesn’t necessarily involve whatever ideas the concept might conjure up.

Capable of making as many as 26 million matches a day, “Tinder” is the biggest name in easy dating right now. The company was able to do this thanks to a sleek app that’s really simple to use and easy to understand. By applying their system to group meet-ups, “Tinder” is hoping to address one of the biggest problems they have; retaining customers.

Whenever a couple is made using “Tinder,” the app loses two customers at once. Since the app is making couples in the millions, it is easy to see what the eventual results would be. As such, connecting groups of people instead of individuals is a viable way for “Tinder” to keep increasing its user-base.

As CNET reports, “Tinder” isn’t the first to come with the idea of allowing groups to meet each other using an app. “Squad” and “Grouper” are just two examples of initiatives with the same concept, though they haven’t reached the same level of popularity as the dating app. As such, the familiarity and the already-existing users of “Tinder” should give it the edge in reeling in and retaining groups.