Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
Trump Orders Blockade of Sanctioned Oil Tankers, Raising Venezuela Tensions and Oil Prices 
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids 
Oil Prices Slip in Asia as 2026 Supply Glut Fears and Russia-Ukraine Talks Weigh on Markets 
Robinhood Expands Sports Event Contracts With Player Performance Wagers 
Bank of Japan Poised for Historic Rate Hike as Inflation Pressures Persist 
noyb Files GDPR Complaints Against TikTok, Grindr, and AppsFlyer Over Alleged Illegal Data Tracking. 
Shell M&A Chief Exits After BP Takeover Proposal Rejected 
Micron Technology Forecasts Surge in Revenue and Earnings on AI-Driven Memory Demand 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
Instacart Stock Drops After FTC Probes AI-Based Price Discrimination Claims 
Apple Opens iPhone to Alternative App Stores in Japan Under New Competition Law 
Oil Prices Climb on Venezuela Blockade, Russia Sanctions Fears, and Supply Risks 
Asian Currencies Slip as Dollar Strengthens; Indian Rupee Rebounds on Intervention Hopes 
Amazon in Talks to Invest $10 Billion in OpenAI as AI Firm Eyes $1 Trillion IPO Valuation 
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate 
Asian Stocks Slide as AI Valuation Fears and BOJ Uncertainty Weigh on Markets 
Toblerone, a Swiss chocolate brand owned by Mondeléz International Inc., is reportedly removing the Matterhorn mountain of the Alps from its logo design. It was said that the decision came due to new Swiss rules.
Toblerone chocolate will soon drop the Matterhorn mountain peak from its packaging, so consumers will no longer see it at some point this year. The change will also include the revision of the line that says, “of Switzerland,” and this will now read “established in Switzerland,” as per Fox Business.
It was explained that the main reason for striking out the mountain from Toblerone chocolate’s packaging is the fact that its American owner is transferring some of the chocolate’s production outside of Switzerland. Last year, the chocolate maker already announced the plan about moving some of the production to Bratislava in Slovakia, citing “to cut costs” as the reason.
Because of this development, Toblerone’s packaging design is set to change. The spokesperson of Mondelez told the publication that the company will use a design featuring a "modernized and streamlined mountain logo that aligns with the geometric and triangular aesthetic."
Moreover, a local Swiss newspaper, Aargauer Zeitung, further reported that Mondelez is changing the mountain design to avoid any violation of the Swissness Act that was enacted in 2017. Thus, instead of putting "of Switzerland," it will be revised to "established in Switzerland."
The Swissness Act bars national symbols, including the Swiss cross design, on any product packaging that does not meet the “Swissness” criteria.
The Swiss Federal Institute of Intellectual Property said, "The new 'Swissness' legislation, therefore, strengthens protection for the 'Made in Switzerland' designation and the Swiss cross. It helps prevent and curb their misuse so that the value of the 'Swiss' brand can be preserved in the long term."
Meanwhile, in a statement sent to BBC News, Mondelez International explained it is transferring some production outside of Switzerland to respond to the surging demand around the world. The company added that the decision is also for the growth of the Toblerone brand in the future.
Photo by: Morgan Thompson/Unsplash
