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Unilever Plc has entered the dairy alternative game after joining forces with Perfect Day to launch a new lactose-free chocolate frozen dessert under the Breyers brand. The tie-up has been announced on Thursday, Feb. 22.
Breyers' new animal-free chocolate ice cream offers the perfect dairy flavor without the cows. Through this partnership, the British fast-moving consumer goods company is betting on dairy substitute products even if some investors have reportedly lost their inclination for the food technology startup company based in Berkeley, California, as per AgFunderNews.
Animal-Free Ice Cream
Unilever and Perfect Day unveiled the new chocolate dairy dessert they are releasing under the Breyers brand. This product uses whey protein made in fermentation tanks by microbes instead of cows; thus, it is lactose-free.
The new dessert will be sold across the country starting this month. "This launch is significant because it marks the first multinational ice cream and frozen dessert brand to offer an indulgence with our whey protein from fermentation," the company's spokesperson told AgFunderNews." It is available at retailers nationwide, with an MSRP for a 48-ounce tub ranging from $4 to $8."
All Eyes on Market Results for the New Product
It was reported that officials are watching closely how the new Breyers animal-free chocolate ice cream will do in the market. This means it is testing the water in this niche, and after exploring how the customers will receive the product, Unilever and Perfect Day will then take the next step and expand the range.
"We are thrilled to have developed this new product with Unilever, a hallmark example of how our second decade is focused on driving growth through collaboration with leading companies that share our mission of a kinder, greener tomorrow," Perfect Day's chief executive officer, TM Narayan, said in a press release. "We are inspired to see that more companies are turning to precision fermentation as a no-compromise option to continue to maintain their leadership position as consumer demands evolve for the future of our planet."
Photo by: Perfect Day Press Release
