GSM Eyes US, Europe Expansion Ahead of 2028 Hong Kong IPO 
Berkshire Hathaway Eyes Bigger Stakes in Japan’s Top Trading Houses 
MongoDB Stock Sinks 14% as Atlas Growth Misses Expectations 
ByteDance Secures $29.6 Billion Loan to Boost AI Investment 
Thomson Reuters C-Track Cyberattack Hits Courts Across U.S. and Canada 
Microsoft to Reveal Azure Revenue in Major Reporting Shake-Up 
Audi, SAIC Launch China Innovation Hub for New AUDI Models 
Shein Shares Drop 5% After Weak Hong Kong IPO Debut 
Honda Targets $9.4 Billion in Cost Cuts as China EV Competition Intensifies 
CATL Shares Fall as Hungary Plant Faces Safety Halt 
Milei Threatens Falkland Oil Firms With Sanctions 
Tesla Cybercab Rides Launch in Austin as NHTSA Reviews Rollout 
Lynas Rare Earths Shares Rise After Takeover Talks Revealed 
Fast Retailing Shares Drop as Uniqlo Japan August Sales Fall 
Qantas Near-Miss Raises Sydney Air Traffic Controller Fatigue Concerns 
Lenovo Shares Fall After Dropbox Security Breach Exposes ID Vulnerability 
Deutsche Telekom Shares Rise as Elliott Pushes Against T-Mobile Merger 
Add as a preferred source on Google
Unilever plc, a world-renowned British fast-moving consumer goods company, sold its Elida Beauty brand. It boasts a sizeable product portfolio with over 20 beauty and personal care brands, including Caress and Q-Tips.
Unilever is selling its Elida Beauty business unit to Yellow Wood Partners LLC, a Boston-based private investment firm. The company also sells its Timotei shampoo brand to redirect its focus to 30 prime essential products.
Unilever's Second Divestment Attempt of Elida Beauty
Reuters reported that this is the second time that Unilever attempted to sell its Elida Beauty division. The first time was in 2021, but the company withdrew the sale process later that year as the offers did not meet the firm's valuation expectations.
The sale process was revived in September this year, and Yellow Wood Partners won in the auction bidding for Elida Beauty. Unilever and the PEF company proceeded with the negotiations to finalize their deal, and they have reportedly been in talks since last week.
Yellow Wood Announces Its Acquisition of Unilever's Beauty Brand
This is Yellow Wood's second purchase of a non-core line from the London-based consumer goods firm this year. On Monday, Dec. 18, the investment company announced it bought Unilever's personal care unit, Elida Beauty.
"We are excited to work with Unilever's Elida Beauty team on the carve out and lead these brands into their next phase of growth and expansion," Yellow Wood's partner, Tad Yanagi, said in a press release. "We believe the Elida Beauty brands will flourish in the Yellow Wood operating model where our teams will work to build and enhance the growth and accessibility of this new platform."
Dana Schmaltz, a co-founding partner of Yellow Wood, further said, "We look forward to completing another successful transaction with Unilever to acquire these great consumer brands. Our partnership with Unilever continues to grow and we are excited to bring such fantastic brands as Q-tips, Caress, and VO5 among others into the Yellow Wood portfolio."
Photo by: Unilever Press Release
