Unity Aims To Dominate The Video Game Engine Market Through Sheer Quality

Practically ubiquitous in its presence in the video game industry, Unity is one of the most widely used engines for powering games. In a recent event, however, the company made it clear that it intends to keep climbing to become the dominant force in the niche by essentially focusing more on quality than on quantity.

As VentureBeat notes, Unity is known more for being the engine of choice for lower-tier developers creating games of appropriate quality. The higher end of the video game development spectrum is currently held by Epic Games with its Unreal engine, and it’s holding onto its position with an iron grip.

During a recent developer event, however, Unity CEO John Riccitiello said that they are aiming to change that. Instead of simply catering to the mass development market where the company is essentially going for as many customers as possible. They are starting by placing a lot of emphasis on its “high-definition rendering pipeline.”

To highlight its point, the company showcased a game called Book of the Dead, which uses something called photogrammetry. This is basically where interactive 3D graphics made of real-world images are rendered more efficiently.

The results are visuals that are breathtaking in quality and almost eerily life-like. Unity is betting on this to get top-quality developers to start using its engine in creating AAA games.

Aside from just the graphical aspect of the business, Unity is apparently also banking on democratized machine learning to earn some goodwill from developers, Gamasutra reports. By making machine learning more accessible to more developers, the company is hoping that it can be integrated into more games.

All in all, Unity is aiming for the top spot with its video game engine instead of staying in the mass-produced, low-quality lane. To do so, it will need to prove its reliability, cost-effectiveness, and value in terms of features.