Xiaomi SU7 Debuts Striking New Color for 15th Anniversary as EV Demand Surges

Marking its 15th anniversary, Xiaomi introduces a striking new red color for the SU7 EV, launching January 1 for $1,230. Production ramps up as demand for the model grows in China.

Xiaomi SU7 Gains Limited Edition Color for 15th Anniversary

One of the few electric vehicle (EV) models in China's market that has maintained strong sales after some time on the market is Xiaomi's SU7, and this is mostly due to the company's marketing efforts.

In celebration of its fifteenth anniversary, the smartphone manufacturer has revealed that the SU7 will be available in a limited-edition red exterior color, according to CnEVPost.

Exclusive Red Color Launching January 1

In a Weibo announcement, Xiaomi revealed that the limited-edition SU7 will go on sale via the Xiaomi EV App on January 1 at 0:00 Beijing Time.

Several posters showcasing the external elements of the Xiaomi SU7 in the special color were provided by the firm.

While the other available colors cost RMB 7,000, the red one costs RMB 9,000 ($1,230).

The manufacture of vehicles with this exterior color is already underway, and the display cars are anticipated to be accessible at Xiaomi EV stores beginning in February 2025.

Xiaomi’s Path from Smartphones to Electric Vehicles

Established in April of 2010, Xiaomi made its Hong Kong debut on July 9, 2018, in an initial public offering. Phones and other smart devices are its bread and butter.

In a statement made public on March 30, 2021, by the Hong Kong Stock Exchange, the company revealed its intention to establish a wholly-owned subsidiary to handle its smart EV operations. With this, it formally announced its intention to join the automobile industry.

When the SU7 was unveiled on December 28, 2023, by Xiaomi's founder, chairman, and CEO Lei Jun, the company's stated goal was to become one of the world's top five electric vehicle manufacturers within the next two decades.

Xiaomi SU7 Offers Three Distinct Variants

There are three different versions of the SU7, which were formally released on March 28th. The Standard variant costs RMB 215,900, the Pro variant RMB 245,900, and the Max variant RMB 299,900.

In April, shipments of the SU7 Standard and Max models started, while shipments of the SU7 Pro started in May.

Growing Sales Mark Xiaomi’s EV Success

As the SU7 electric sedan marked one year since its debut, Xiaomi EV announced on December 28 that deliveries had surpassed 130,000 units.

The current waiting time for customers who order this model through CnEVPost is 17 weeks.

New models from Xiaomi EV, such as the more powerful SU7 Ultra and its first SUV (sport utility vehicle) variant, the YU7, are already in the works.

On October 29, Xiaomi said that the SU7 Ultra, priced at RMB 814,900 (almost four times the base SU7 pricing), was going on pre-sale in China.

The smartphone maker said on October 29 that the SU7 Ultra will officially arrive in March 2025.

At 8 p.m. Beijing Time on December 31, Lei will be giving a livestreamed presentation at the Xiaomi EV facility to ring in the new year.