Gold Prices Rise Above $4,200 as Russia-Ukraine Energy Truce Eases Oil Concerns 
Wall Street Ends Mixed as Investors Await CPI and Bank Earnings 
S&P 500 Rally Masks Losses for Over 40% of Stocks in 2026 
Nvidia’s China AI Chip Market Share Falls to 34% as Huawei Gains Ground 
Nasdaq Falls as Oil Prices Surge Ahead of Bank Earnings 
Deutsche Bank CEO Urges Faster German Economic Reforms 
UK Finance Minister Healey Calls for Fiscal Discipline Amid Global Risks 
European Auto Stocks Rise as EU-China Trade Deal Targets Hybrid Imports 
Moonshot AI Executives Seek Settlement Ahead of Hong Kong IPO 
Samsung, SK Hynix Shares Fall as China's CXMT Advances DRAM Technology 
Coinbase CEO Backs SEC Accredited Investor Reform 
Apple Supplier Luxshare Faces US Patent Probe, Sees Limited Impact 
Meta Launches Muse Wonder AI Models, Shares Rise 3.7% 
Philippines Current Account Deficit Seen at $19.1 Billion in 2026 
Most Americans Oppose Election Betting on Prediction Markets, Poll Finds 
South Korea Blocks 27 Crypto Exchange Websites in Regulatory Crackdown 
Asian Stocks Plunge as AI Chip Selloff Hits South Korea and Japan 
Add as a preferred source on Google
ViacomCBS announces a name change as part of its rebranding plans. The American mass media company said on Tuesday, Feb. 15, that its new corporate name is "Paramount," and the change is taking effect on Feb. 16.
ViacomCBS also said that its move to change its name is also an effort to adopt "an iconic global name" to mirror its increasing focus on the worldwide stage. The new moniker was also revealed to celebrate the company's launch of its streaming service called Paramount Plus.
As per CNN Business, ViacomCBS will be legally called "Paramount Global" but will also be referred to as Paramount. The news of the rebranding was dropped on the same day when the company hosted an investor presentation that lasted for almost three hours.
The event was held to promote its streaming strategy, globally. It also shared its plans for the expansion of its streaming service and other businesses in the U.S. and overseas.
With its new label, it will trade on the NASDAQ index under the PARA ticker for class B common shares, PARAA for class A, and PARAP for class A preferred. All of these changes were jointly announced by ViacomCBS' president and chief executive officer, and chairman of the board through a memo addressed to the employees.
The executives said that an iconic international company should also have an iconic global name thus, it deserves the "Paramount" label that truly reflects the power of ViacomCBS' content.
"Paramount is an idea: A promise to be the best," ViacomCBS' non-executive chair of the board of directors, Shari Redstone, said in a press release. "That promise has always been at the center of what we aspired to build as the steward of more than a century of cinematic excellence, and with businesses and brands that have defined and redefined entertainment for generation after generation. We have made enormous progress, and I have never been more excited about the future of this company."
Meanwhile, ViacomCBS' Paramount Plus is going global with its streaming service. Reuters reported that it is set to launch four versions of the reality series "The Challenge: War of the Worlds" and air them via TV networks in the United States, the United Kingdom, Australia, and Argentina, to localized content and gain more viewers.
Lastly, the company plans to debut Paramount Plus in 45 markets in the last quarter of this year. This move is part of the scheme to catch up with rival streaming service firms.
