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Walmart is set to launch its first branded stores in South Africa this year, expanding its global retail presence and intensifying competition with local market leaders. The U.S. retail giant already owns Massmart, which operates Makro, Game, and Builders Warehouse, but the new Walmart-branded outlets mark its direct entry into the South African retail landscape.
The move positions Walmart against dominant domestic players such as Shoprite, Pick n Pay, and Woolworths, while also stepping into South Africa’s fast-growing e-commerce sector to challenge Amazon and market leader Takealot.com.
According to Walmart President and CEO Kath McLay, the new stores will offer fresh groceries, household goods, apparel, and technology products while highlighting a range of locally sourced merchandise. “By partnering with South African suppliers and entrepreneurs, we aim to bring our everyday low prices and global standards to customers while celebrating the country’s rich culture,” McLay said.
Walmart confirmed it has partnered with small and medium-sized African-based suppliers to boost local economic growth and ensure affordable products for consumers. The company emphasized that this expansion aligns with its strategy of making high-quality goods accessible across global markets.
Several store sites are already under development, with official launch dates expected in October. This expansion underscores Walmart’s long-term commitment to the region and signals a major shift in South Africa’s competitive retail environment.
As one of the world’s largest retailers, Walmart’s entry is expected to reshape both traditional and online retail in South Africa, giving consumers more choice while pressuring competitors to adapt to lower prices and global retail standards.
