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Warner Bros. Discovery, Inc., is set to launch its Max streaming service in Europe soon. The mass media and entertainment company plans to offer the service in the region ahead of the upcoming Olympic Games, which will be held in Paris and open on July 26.
Warner Bros. Discovery's head of global streaming and games, JB Perette, confirmed the streaming service debut launch on Thursday, May 21. This will be the first time Max streaming will be available in European countries.
Launch Date and Pricing
As per Reuters, Warner Bros. Discovery revealed that its Max streaming service will be available in Europe starting May 21. The subscription video-on-demand over-the-top streaming platform will feature several content from HBO Max's lineup, such as "The Wire." The service will also offer popular Warner Bros. Discovery's reality programs and Eurosport's television network to European viewers.
Warner Bros. said the rates for Max streaming subscriptions will differ from country to country but did not say the exact rates. The company said the details about this are set to be announced at a later date. Locals may get an idea of the prices based on the current rates in the United States, which are $9.99 per month for the ad-supported subscription option.
In any case, the basic plan with ads will initially be offered in nine countries: Norway, France, Belgium, Sweden, Finland, Denmark, Netherlands, Poland, and Romania, Variety reported.
"Paris 2024 will be included in all subscription plans, ensuring all customers will gain complete access to the biggest sporting event in the world," Warner Bros. Discovery explained its decision to launch Max in the region before the Olympics.
What's In Store for Would-Be Subscribers
Locals who avail of Max streaming subscriptions will have access to a wide array of media content. The platform covers international and European sports, including all tennis events, such as the Australian Open, U.S. Open, and the French Open Wimbledon. In addition, the launch of Warner Bros. Discovery's Max streaming in Europe will also coincide with the premiere of the much-awaited season 2 of "House of the Dragon" on June 17.
Photo by: Warner Bros. Discovery Newsroom
