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Apple's iPhone 15 lineup has seen a 4.5% sales drop in China during the first two weeks after its launch, indicating weakened demand compared to last year's models.
Furthermore, financial firm Jefferies mentioned a double-digit percentage decline in iPhone 15 sales, following the strong customer demand for Huawei's new Mate 60 smartphone line, reports CNN.
Factors Contributing to Decline
According to the Albany Herald, the weakening Chinese economy, the struggling housing market, and intensified competition from local device manufacturer Huawei are some factors impacting iPhone 15 sales in China.
Chinese consumers, driven by nationalism and dissatisfaction with the US government's actions and sanctions, have gravitated toward Huawei's Mate 60. Counterpoint's research director, Jeff Fieldhack, stated that this shift in consumer preference is affecting Apple's volumes.
Importance of Chinese Market to Apple
Despite the decline in sales, China remains a crucial market for Apple, second only to the US. Fieldhack believes that although Huawei may not surpass Apple in smartphone sales, continued interest in the Mate 60 will impact Apple's numbers.
The tension arising from political uncertainties and heightened competition in China has raised concerns for Apple. The company experienced significant growth and claimed the top spot in China during the iPhone's launch period last year. However, the current circumstances pose challenges for Apple's market position.
On a positive note, Counterpoint Research reveals that the iPhone 15 lineup has seen a 10% year-over-year growth in the United States. This growth is significant, considering Apple's sales declined for the third consecutive quarter leading up to the iPhone 15 launch.
Notable Features of iPhone 15
The latest iPhone 15 devices have a slimmer design, an advanced main camera system, and a customizable Action button. This button provides additional controls, allowing users to start voice memos and write notes.
One of the notable changes is the adoption of a USB-C charging cord, marking the end of the 11-year run with Apple's proprietary Lightning charging cable.
Photo: Amanz/Unsplash
