What to Post on Twitter for Business to Gain Loyal Customers?

Photo by Alexander Shatov on Unsplash

Businesses and Brands are often at a loss when it comes to choosing content for Twitter. They are often wondering as to what kind of content will bring up their follower count. Many businesses are also seen to begin their Twitter journey by buying followers in packages ranging from 50 or 100 Twitter followers to larger numbers like 5000 Twitter followers. Rest assured that although buying social media bundles can give your handle a boost in establishing a presence, you do not actually need to invest in them to get your account up and running. What you need is to get your Twitter marketing strategy right.

What You Must Keep in Mind About Twitter

Twitter is a social media platform that is known for the brevity of content posting. This implies Twitter requires a posting strategy that is slightly different from the content posting strategy you employ on social media platforms like Facebook or Instagram. This is a fast-paced platform where active real-time engagement is an important key to success. What sets Twitter apart is the fact that you do not even need a huge follower count to gain this. You may have just 100 Twitter followers, but if these 100 Twitter followers are active and engage with your content organically, you will find your account rise in popularity and trend on the platform.

Nevertheless, Twitter is a popular social media platform, and as with most social platforms, credibility here is measured by glancing at follower counts. For most users of Twitter, an account is worth following and engaging with if they see it already has a substantial number of followers. In short, for many, an established Twitter presence is the bait for becoming your potential customer. If you are not already established, you are likely to be glossed over.

Fortunately, you can get your reputation up and running with a bit of planning and careful execution. What you need to focus on here is your Twitter posting strategy. Once you have figured this out, Twitter is a great place to get loyal customers for your business.

What Should You Post on Twitter?

Are you wondering how best to mobilize your Twitter followers into advocating for your brand and its products and services? Are you wondering what to post to ensure you gain a steadily increasing, organically engaged, and loyal clientele on the platform?

Let’s begin by saying that you need to think not just in terms of the subject, but also in terms of the presentation. In other words, how to post and what to post should go hand-in-hand in devising your Twitter posting strategy.

Let us begin by understanding the How-Tos first.

A huge load of content gets put up on Twitter every day. To gain traction and build a following, keep in mind that you need to be able to catch the eye as users scroll through their feed. Whether you are an established brand or a novice, whether you are a new profile or you have been on Twitter for some time, you can bring real-time organic and active followers to your account by:

1. Posting Consistently

Figure out how often you should tweet and at what times. Use insights and observe how your posts do when you post at different hours of the day. Observe the posting strategy employed by others in your niche industry, especially those who have the same target audience as you. Choose to post at times that deliver maximum engagement to your content. Devise a strategy that employs these timings to your advantage. How frequently you post is up to you. Some benefit from tweeting twice or thrice a day. Some tweet on alternate days while some tweet by the hour. Choose what works best for you, and be consistent with your posting. Let your audience anticipate and expect your tweets, and you will see them engage organically with the tweets as soon as you put them up. Keep in mind that Twitter is a fast-paced platform, and hence frequent tweeting finds more favor with the site’s algorithms. You can use scheduling tools to plan and organize your tweets ahead of time and keep your posting schedule consistent.

2. Responding to Audience Engagement in Minimum Time

It is not enough to consistently tweet, and you must also be consistent and prompt in following up and responding to comments, retweets, and likes. To boost Twitter algorithms in favor of your tweets and provide yourself with social proofing, ensure you are checking your account frequently and responding to audience engagement as fast as possible. In addition, you can consider auto-replying to comments and mentions to build up a profitable audience-communication strategy and build client relationships.

Photo by Christian Lue on Unsplash

3. Acing the Hashtag Strategy

Each social media platform has its own USP. Twitter, like, Instagram runs on a hashtag-oriented reach and impression creation format. Optimize your hashtag strategy and use relevant hashtags to maximize your audience outreach. That way, when your followers retweet your content, their followers who find your content relevant are more likely to engage with it. They might even be moved to become your followers and potential customers in the long run.

4. Use Visuals

Twitter is all about posting short. It only allows you 280 characters to get your point across. Keep your tweet keyword enriched and use it to clearly states your opinion or viewpoint. Supplement it with visuals that can add emphasis to what you have to say. These can be photos or videos of:

• Diagrams, charts, and statistics;

• Testimonials;

• First-hand words of important individuals;

• Any impactful image that can stay with the audience;

• Memes and gifs if your content had humor as its presentation style.

Now that we have taken a look at the how-tos, let’s shift our attention to the what’s of your tweet contents.

What to Tweet About?

As a business, there are some subject matters you must consistently tweet about, even if they may not be the only subject you post about. These include:

• Announcements

Any news about your business should be tweeted by your brand first. Your followers will be loyal and active if they are assured that any announcements pertaining to your brand will be broken by you on the internet first hand and not by some third party. These announcements can include:

• New product and service launch;

• Product and service recalls;

• Factory/ inside news;

• Behind the scenes announcements and stories;

• Industry news about your niche audience (even if it may not be company-specific to you);

• Changes in rules, regulations regarding your product usage;

• Price changes of products and services;

• Testimonials and Endorsements;

• Job openings;

• Upcoming Events.

• Sales and Promotional Stories

As a business, the best way of attracting potential customers is by organizing sales and online promotions. As with other sites, Twitter can be a great space to promote your products and push up sales seasonally or routinely, depending on your sales strategy. Use Twitter to:

• Organize giveaways;

• Create flash sales;

• Distribute time-sensitive promo codes;

• Get exclusive deals that are available to only Twitter followers.

Photo by MORAN on Unsplash

• Generate Conversations

Engage your audience directly and build opportunities for company-client relationships by:

• Posting open-ended questions asking for an audience response;

• Inviting product reviews and testimonials;

• Inviting customer queries;

• Inviting feedback;

• Posting links to surveys and questionnaires that enable you to research your audience and their tastes better.

• Tips and Tricks around Your Products

Who does not like to find more use out of a single product? Can your services be used in creative and unique ways? Have customers inspired you to think of how many ways you can make use of the same products and services? Perhaps your audience would like to know more about the maintenance and storage tips for your products. Do you have pointers for your customers to increase the shelf-life of what your company sells? You can share several types of tips and tricks with your followers to keep them engaged and invite engagement with your tweets.

• Repurpose Content from Other Platforms

Tweet relevant information from what you are posting on other platforms. Does your company run blogs or blogs? Perhaps, you are about to have an Instagram Live session in a few days? Or maybe you already did a Facebook event? Share information from these on your tweets with embedded links to the origins of the content. This will encourage organic interaction on the tweet. Still, the retweets and clicks are likely to also direct audience traction to the link you post, thus generating engagement for the other platform. This is a great way to get yourself trending on multiple platforms and revive conversations on relevant content. Moreover, it lets your followers explore more sides to your digital presence. Serious followers will likely use this as an opportunity to know you better as a brand, and based on what they learn, they are likely to turn into your customers.

Keep in mind that you can also strike conversations about local news and social causes. Not all tweets need to be brand-specific. Humanize your brand to create opportunities for your audience to communicate with you. You are likely to find followers translate into customers if they are able to find a way to connect organically with your enterprise. Some of the issues you can tweet about, not necessarily relating to your services, include:

1. Motivational content

Especially in times of community crisis, build consumer relationships by showing your empathy and humanity. Encourage your audience to be in surge of themselves and to move on mentally onto brighter and better things by tweeting motivational content and inspirational stories. You may use your employees as real-time heroes to inspire your audience. Motivation can be found anywhere – use your resources to create an impact that will benefit both your brand and your followers.

2. Trending topics

A great way to go up on Twitter’s algorithms is to engage with trending topics and hashtags yourself. Be an organic part of the Twitter world to find organic engagement for your brand. Better yet, create a trend and go viral with the help of your real-time active followers.

3. Current Affairs

Showcase your contribution to society by engaging actively in current affairs. You do not have to pick a controversy to do this though some do use controversy to drive up their popularity. It is more important to build yourself up as a reliable business grounded in the realities of society.

4. Community Affairs

Participate in matters relating to your community-this includes your industry community as well as your social community. Spread awareness and lend a helping hand where needed. Not everyone in the community is an enemy because they are your competition. Build your brand as a part of a more significant niche rather than building yourself up in isolation. You are far more likely to get loyal customers this way.

5. Events your company may be sponsoring or endorsing

Are you in favor of girl child education? Perhaps your company is sponsoring a local book drive for underprivileged children. Tweet and ask your followers to engage with your tweet to spread awareness. Books and education may have nothing to do with the actual service you sell, but what social causes you back can speak volumes of your company’s ethos, and this can convince your followers to turn into real-time customers of your business.

To Sum Up

Great quality content will be of no use if your follower count isn’t active and does not engage with your tweet. Audience engagement and follower size both together determine your Twitter engagement rate, which in turn determines your reach and impressions. Loyal followers will not only interact with and share your content. They will also be the pool of contacts to find your lead conversions and sales opportunities. If you can build your presence on the Twitter right, you will soon have loyal customers solidifying your social presence. Just keep an eye out for what you post, when, and how!

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes