Xiaomi plans to enter Korean market

Xiaomi, the China-based electronics company and smartphone maker, seems to be considering setting its foot in Korea. The company appointed a law firm in the country and now it is sounding out views about its entry plans during its meeting with Korea-based start-ups, Business Korea reports.

Xiaomi held an event to introduce MIUI, its Android-based operating system available on Google Play, in Seoul on Sept. 11 involving local ICT start-ups, industry sources told the publication house. It encouraged the participants to develop apps based on MIUI.

This clearly suggests that the company is watchful of Korean consumers and that it is part of its strategy to enter the Korean market. As Korean consumers are increasingly using Xiaomi mobile phone through direct purchases in overseas websites, the entry of the company into the Korean smartphone market most likely will have a huge impact on the related industry.

While the company seems to be gearing up for its launch in Korea, it recently opened its first retail store in China. Also, it sold 60 million units in the mainland last year. Xiaomi plans on releasing other devices soon and is also considering venturing into the PC market.

Moreover, Xiaomi has recently announced that the official launch of the much awaited Mi 4c has been scheduled on September 22.