ZEEKR Launches 001 and X BEVs in Mexico, Expanding North American Presence

ZEEKR, a Geely-owned brand, has launched its flagship 001 and all-electric X SUV models in Mexico, marking its entry into North America. These models are now available for purchase, offering Mexican consumers advanced automotive technology.

ZEEKR Brings Cutting-Edge EVs to Mexico, Offering Consumers the 001 Firing Brake and X SUV

The US market has been brought closer to Chinese-built electric vehicles (EVs) by introducing ZEEKR's exclusive initial two models in Mexico, a brand owned by Geely. The flagship 001 firing brake and the all-electric X SUV, both unique in design and performance, are now accessible to Mexican consumers, offering them a rare opportunity to experience cutting-edge automotive technology.

ZEEKR, a relatively young automotive brand, is rapidly expanding its all-electric model lineup and market presence, focusing strongly on electric vehicles. The ZEEKR portfolio, which is growing at an impressive pace, currently comprises six models, with the most recent addition being the 7X compact SUV. This expansion is a testament to ZEEKR's commitment to innovation and its mission to provide its customers with diverse, high-quality electric vehicles.

Geely Auto, the parent company of ZEEKR, executed an agreement in February to resell its BEVs in Mexico until at least the conclusion of 2026. According to Electrek, this agreement also encompassed aftermarket parts and accessories to accommodate the growing number of ZEEKR vehicles delivered to Mexican customers. At that time, it was uncertain which ZEEKR models would be sold in Mexico; however, it was predicted that the 001-firing brake would be included.

ZEEKR Enters North American Market with Launch of 001 and X SUV in Mexico

ZEEKR officially introduced the 001 sedan and the X SUV in Mexico on July 22. A recent Weibo post from ZEEKR indicates that these models are currently available for purchase. The 001-firing brake is priced at 988,000 Mexican pesos ($54,850), while the X SUV is priced at 799,000 Mexican pesos ($44,350).

This launch marks ZEEKR's entrance into North America, capitalizing on the established presence of its parent company, Geely Holding. Geely's purchase agreement stipulates limitations of RMB 674 million (USD 92.7 million) for 2024, RMB 1.56 billion (USD 214.5 billion) for 2025, and RMB 3.13 billion (USD 430.2 billion) for 2026. ZEEKR commemorated the inauguration with an event in Mexico, where prospective customers could observe the 001 and X BEVs from both the inside and outside.

This market is essential to monitor, as it is the closest these Chinese-built devices have come to US soil. Nevertheless, the United States continues to impose 100% tariffs on Chinese BEV imports, rendering it unlikely that ZEEKR vehicles will be introduced to the US market shortly. The ZEEKR website provides additional information for Mexican consumers.