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Rajat Roy

Associate Professor, Bond Business School, Bond University
Dr Rajat Roy obtained his PhD in marketing from Nanyang Business School in Singapore.

Rajat has published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology. He has presented at leading global conferences and served as a session chair for Association for Consumer Research. Rajat has been invited as a speaker to reputed universities like The University of Sydney, University of Western Australia and Chiba University of Commerce. Currently, he sits on the editorial board of the Journal of Business Research.

Rajat has taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius. He has teaching experience at both undergraduate and postgraduate levels. He also has prior experience with running blended learning and fully online courses. He is experienced with research grants, and student supervision for research projects, at the undergraduate and post graduate level. He also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

Rajat’s expert commentary about various marketing topics has appeared in newspapers like Sydney Morning Herald, The Saturday Age Melbourne and websites like news.com.au. He also appeared on Channel 7 news.

Mercedes-Benz's legal win over car dealers could transform the way new cars are sold in Australia

Sep 01, 2023 01:42 am UTC| Law Business

In what has been called the most important legal case in the history of the Australian automotive industry, the Federal Court has rejected a $650 million compensation claim against Mercedes-Benz for replacing its...

Buy now, pay later: Apple will now lend you money to keep you spending and expand its empire

Jun 09, 2022 13:38 pm UTC| Technology

Apple has joined the thriving buy now, pay later industry, with a customised service called Apple Pay Later. The service was announced earlier this week at the 2022 Worldwide Developers Conference, and will initially be...

Economy

Central Banks Could Buy 20,000 Tonnes of Gold: BofA

Central banks may have significant capacity to continue buying gold even after several years of record demand, according to Bank of America (BofA). The bank estimates that institutions currently underweight in gold could...

UK Businesses Urge Government to Cut Electricity Levies

British businesses are pressing the government to remove levies from electricity bills as high energy costs put increasing pressure on energy-intensive sectors such as steel, chemicals and manufacturing, Bloomberg reported...

UK Economy Grows 0.4% in July, Beating Forecasts

Britains economy expanded by a stronger-than-expected 0.4% in July, maintaining solid momentum from the first half of 2026 despite economic pressures linked to the U.S.-Iran war, according to data released Friday by the...

US Treasury Yields Near 5% as Oil Fuels Inflation Fears

Global bond markets came under heavy selling pressure on Friday, pushing the U.S. 10-year Treasury yield close to the critical 5% threshold as soaring oil prices and expectations for higher interest rates intensified...

Global Central Banks Brace for More Rate Hikes as Inflation Risks Rise

Major global central banks are facing renewed pressure to raise interest rates as persistent inflation, resilient economic growth and rising energy prices complicate the monetary policy outlook. The European Central Bank...

Politics

Chinese Satellite Images Linked to Iran Strike on US Base

U.S. officials have connected high-resolution satellite imagery supplied to Iran by Chinese entities to a July missile attack on an American military base in Jordan that killed three U.S. troops, according to a Wall Street...

Trump Calls for Five-Year George Washington Smithsonian Exhibit

President Donald Trump called on the Smithsonian Institution to create a five-year exhibition honoring George Washington, while renewing criticism of the museum organizations approach to U.S. history. In a Truth Social...

Saudi Arabia Shuts East-West Oil Pipeline After Drone Attack

Saudi Arabia has temporarily shut its strategic East-West oil pipeline following a drone attack, adding fresh pressure to global energy supplies as the U.S.-Iran war disrupts major Middle East shipping routes. The...

Trump Open to Chinese Automakers Building Cars in US

President Donald Trump said Friday that he would be open to Chinese automakers establishing manufacturing plants in the United States, despite strong opposition from U.S. lawmakers and major auto companies. Speaking on Fox...

Lula Holds Narrow Lead Over Flavio Bolsonaro in Brazil Election Poll

Brazilian President Luiz Inacio Lula da Silva continues to hold a narrow advantage over Senator Flavio Bolsonaro in a potential runoff in Brazils October presidential election, according to a new Datafolha poll released...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

OpenAI Agents Linked to RubyGems Cyberattack

OpenAIs AI agents were involved in a previously undisclosed cyber incident that disrupted RubyGems, a widely used software package distribution service, in May, according to a Wall Street Journal report. OpenAI confirmed...

Nvidia Eyes $10 Billion Investment in Anthropic IPO

Nvidia is reportedly in discussions to become an anchor investor in Anthropics planned initial public offering, with the AI chip giant potentially committing up to $10 billion to what could become the largest IPO in...

Optus Apologises After Network Outage Disrupts Emergency Calls

Optus has apologised to customers after a network outage disrupted voice services across several Australian states and affected some emergency calls, raising fresh concerns about the reliability of the countrys...

Enflame Shares Surge 200% in Shanghai AI Chip Debut

Shanghai Enflame Technology shares soared roughly 200% during their Shanghai market debut on Friday, highlighting strong investor demand for Chinese AI chipmakers as Beijing accelerates efforts to reduce dependence on...

OpenAI Weighs AI Development Slowdown Over Safety Risks

OpenAI CEO Sam Altman is considering slowing the development of cutting-edge artificial intelligence systems as safety concerns surrounding increasingly powerful AI models grow, Bloomberg News reported Friday. Altman...