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Rajat Roy

Associate Professor, Bond Business School, Bond University
Dr Rajat Roy obtained his PhD in marketing from Nanyang Business School in Singapore.

Rajat has published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology. He has presented at leading global conferences and served as a session chair for Association for Consumer Research. Rajat has been invited as a speaker to reputed universities like The University of Sydney, University of Western Australia and Chiba University of Commerce. Currently, he sits on the editorial board of the Journal of Business Research.

Rajat has taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius. He has teaching experience at both undergraduate and postgraduate levels. He also has prior experience with running blended learning and fully online courses. He is experienced with research grants, and student supervision for research projects, at the undergraduate and post graduate level. He also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

Rajat’s expert commentary about various marketing topics has appeared in newspapers like Sydney Morning Herald, The Saturday Age Melbourne and websites like news.com.au. He also appeared on Channel 7 news.

Mercedes-Benz's legal win over car dealers could transform the way new cars are sold in Australia

Sep 01, 2023 01:42 am UTC| Law Business

In what has been called the most important legal case in the history of the Australian automotive industry, the Federal Court has rejected a $650 million compensation claim against Mercedes-Benz for replacing its...

Buy now, pay later: Apple will now lend you money to keep you spending and expand its empire

Jun 09, 2022 13:38 pm UTC| Technology

Apple has joined the thriving buy now, pay later industry, with a customised service called Apple Pay Later. The service was announced earlier this week at the 2022 Worldwide Developers Conference, and will initially be...

Economy

Goldman Sachs Sees Value in European Real Estate Stocks Despite Sharp Selloff

European real estate stocks have taken a significant hit since late February, tumbling roughly 14% as rising bond yields and widening credit spreads weigh heavily on the sector. According to Goldman Sachs, valuations have...

Asian Currencies Hold Steady Amid U.S.-Israel-Iran Tensions and BOJ Signals

Asian currencies traded within a narrow range Monday as geopolitical uncertainty surrounding the U.S.-Israel conflict with Iran continued to weigh on regional sentiment. Most currencies in the region remained under...

Asian Stocks Drop Amid Iran War Fears and BOJ Rate Hike Signals

Asian equity markets declined sharply on Monday as investors reacted to mounting geopolitical tensions surrounding the U.S.-Israel conflict with Iran, while hawkish signals from the Bank of Japan added further pressure on...

South Korea March Exports Expected to Surge to Near Five-Year High Amid AI-Driven Chip Demand

South Koreas exports in March are projected to have surged at their fastest pace in nearly five years, powered by soaring global demand for semiconductors driven by artificial intelligence investment. A Reuters poll of 11...

Gold Prices Inch Higher Amid U.S.-Iran War Tensions and Technical Rebound

Gold prices edged up in Asian trading on Monday, recovering modestly after a turbulent week marked by sharp volatility tied to escalating geopolitical tensions between the United States and Iran. Spot gold climbed 0.4% to...

Politics

U.S.-Iran War Talks Emerge Amid Ongoing Strikes and Economic Fallout

Diplomatic efforts to end the month-long U.S.-Iran war are gaining momentum, even as military operations intensify across the Middle East. President Donald Trump confirmed Sunday that the United States and Iran have...

Myanmar's Military Chief Steps Down to Pursue Presidency After Controversial Election

Myanmars military leader Min Aung Hlaing resigned as commander-in-chief on Monday to pursue the countrys presidency, marking a significant political shift following the nations first elections since the 2021 military coup...

UNIFIL Peacekeeper Killed in Southern Lebanon as Tensions Escalate

A United Nations peacekeeper was killed and several others were wounded after a projectile struck a UNIFIL position near the southern Lebanese village of Adchit al-Qusayr on Sunday. Indonesias foreign ministry confirmed...

Trump Says Iran Nuclear Deal Could Be Near as Direct Talks Progress

President Donald Trump announced Sunday that the United States is actively engaged in direct negotiations with Iran, expressing cautious optimism that a diplomatic agreement could be reached soon. Speaking to reporters...

Pakistan Leads Diplomatic Push to Reopen Strait of Hormuz Amid Iran War

Pakistan brought together foreign ministers from Turkey, Egypt, and Saudi Arabia in Islamabad on Sunday in a high-stakes diplomatic effort to end the ongoing Iran war and restore critical oil shipping routes through the...

Science

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Technology

Cybersecurity Stocks Tumble After Anthropic's Claude Mythos AI Leak Sparks Market Fears

Major cybersecurity stocks took a sharp hit Friday following reports that Anthropic accidentally exposed details about its next-generation AI model before its official launch. CrowdStrike fell 7%, Palo Alto Networks...

Chinese Universities with PLA Ties Found Purchasing Restricted U.S. AI Chips Through Super Micro Servers

Procurement records reveal that four Chinese universities, two of which have direct ties to the Peoples Liberation Army, acquired Super Micro Computer servers loaded with restricted Nvidia AI chips over the past year. The...

Federal Judge Blocks Pentagon's Blacklisting of AI Company Anthropic

A federal judge has temporarily prevented the Pentagon from enforcing its designation of Anthropic as a national security supply-chain risk, dealing an early blow to the Trump administration in a growing dispute over...

SMIC Allegedly Supplies Chipmaking Tools to Iran's Military, U.S. Officials Warn

Chinas top semiconductor manufacturer, SMIC (Semiconductor Manufacturing International Corporation), has reportedly been transferring chipmaking equipment to Irans military industrial complex, according to two senior Trump...

Google's TurboQuant Algorithm Sends Memory Chip Stocks Tumbling

Major memory chipmakers took a significant hit on Thursday after Google researchers introduced a groundbreaking compression algorithm that threatens to reduce artificial intelligence demand for memory chips. Samsung...