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Martin Grimmer

Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania

Professor Martin Grimmer is the Executive Dean of the Tasmanian School of Business and Economics (TSBE) at the University of Tasmania. Martin began his academic career in Queensland and has worked at the University of Queensland and Griffith University. As a psychologist, Martin's core interest is in examining the motivations and underlying reasons for human behaviour. He researches in consumer behaviour, specifically ethical and pro-environmental consumer behaviour. He has conducted research into the effect of corporate reputation and green marketing communications on purchase behaviour, carbon foot-printing, and factors that impact upon consumer attitudes towards, and purchase of, green products. Martin has also maintained an interest in research methodologies, and has published on trends in the use of research methods in marketing.

What makes an ideal main street? This is what shoppers told us

Nov 02, 2023 08:08 am UTC| Life

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Economy

Trump Administration Faces Backlash Over Criminal Probe Into Fed Chair Jerome Powell

The Trump administrations decision to launch a criminal investigation into Federal Reserve Chair Jerome Powell has triggered strong criticism from former central bank leaders, Republican lawmakers, and global financial...

Asian Stocks Rise as Tech Rally and Japan Election Speculation Lift Markets

Asian stock markets advanced on Tuesday, led by strong gains in technology shares as optimism around artificial intelligence continued to drive investor sentiment. Japans Nikkei 225 index was the standout performer,...

Oil Prices Climb for Fourth Session as Iran Unrest and Supply Risks Fuel Market Fears

Oil prices continued to rise during Asian trading on Tuesday, extending gains for a fourth consecutive session as mounting geopolitical tensions and global supply disruption risks lifted market sentiment. Brent crude and...

Australian Consumer Confidence Falls Further as Rate and Job Worries Grow

Australian consumer confidence weakened further in January, slipping deeper into pessimistic territory as households became increasingly uneasy about interest rates, employment prospects, and the short-term economic...

Bank of Korea Expected to Hold Interest Rates as Weak Won Limits Policy Easing

South Koreas central bank is widely expected to keep its key interest rate unchanged at 2.50% at its upcoming policy meeting, as a weakening Korean won and lingering inflation pressures reduce room for further monetary...

Politics

Trump Administration Weighs Diplomacy and Military Options as Iran Nuclear Tensions Rise

Senior officials in President Donald Trumps administration are reportedly debating how best to respond to escalating tensions with Iran, as questions grow over Tehrans nuclear program and the possibility of U.S. military...

NYC Nurses Strike Shuts Down 10 Private Hospitals as 15,000 Demand Safer Staffing and Benefits

Thousands of New York City nurses walked off the job on Monday, launching a major nurses strike across 10 private hospitals to demand better staffing levels, stronger healthcare benefits, and protection from workplace...

AbbVie Commits $100 Billion to U.S. Investment in Drug Pricing Deal With Trump Administration

AbbVie has announced a major agreement with the U.S. government that could reshape drug pricing and pharmaceutical investment in the country. The company said it has entered into a three-year deal with President Donald...

Trump Warns of New Tariffs as Iran Protests Escalate and U.S.-Iran Tensions Rise

Tehran said it is keeping communication channels open with Washington as U.S. President Donald Trump weighs how to respond to Irans violent crackdown on nationwide protests, one of the most serious challenges to clerical...

Trump Pushes Tech Giants to Absorb AI Data Center Power Costs, Citing Microsoft Changes

U.S. President Donald Trump said Monday evening that his administration is working closely with major American technology companies to prevent the rising electricity costs of AI data centers from increasing household...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Nvidia Denies Upfront Payment Requirement for H200 AI Chips Amid China Export Scrutiny

Nvidia has denied claims that it requires full upfront payments for its H200 artificial intelligence chips, pushing back against reports suggesting unusually strict sales terms for Chinese customers. In a statement issued...

SK Hynix to Invest $13 Billion in Advanced Chip Packaging Plant as AI Memory Demand Surges

SK Hynix Inc, a key supplier to Nvidia and one of the worlds largest memory chipmakers, announced plans to invest 19 trillion won (approximately $13 billion) to build a cutting-edge chip packaging plant in South Korea,...

Starlink Internet Remains Active in Iran Despite Nationwide Blackout

Some Iranians continue to access the internet through Elon Musks Starlink satellite service despite a sweeping nationwide communications blackout, highlighting how satellite internet is increasingly used to bypass...

BESI Reports Strong Q4-25 Orders Surge Driven by Data Center and Hybrid Bonding Demand

BE Semiconductor Industries N.V. (Euronext: BESI), a leading Dutch semiconductor assembly equipment manufacturer, reported robust preliminary orders for the fourth quarter of 2025, underscoring strengthening demand across...

Trump Considers Starlink to Restore Internet Access in Iran Amid Protests

U.S. President Donald Trump said on Sunday that he is considering discussions with billionaire entrepreneur Elon Musk about restoring internet access in Iran, where authorities have imposed widespread blackouts amid...