Guido Noto La Diega

An award-winning law academic with a passion for the legal of emerging technologies, Professor Guido Noto La Diega holds the first Chair in Intellectual Property and Technology Law at the University of Stirling, where they are the Director of the Just AI Lab; Deputy Chair of the Equality, Diversity, and Inclusion Committee; and carry out research at the Centre for Research into Information, Surveillance & Privacy (CRISP).

Guido’s work is animated by the conviction that the law should steer the development of technologies in a socially just, human-centric, and sustainable direction. Combining socio-legal methods and doctrinal private law approaches honed thanks to a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, Guido has developed an expertise in IoT, machine learning, cloud computing, robotics, and blockchain. Their focus tends to be on the intellectual property, consumer protection, data governance, and human rights issues in these technologies.

Guido is the author of Internet of Things and the Law: Legal Strategies for Consumer-Centric Technologies (Routledge 2022) and, building on some ideas developed in the book, they have been awarded a half-a-million grant by the Arts and Humanities Research Council and the German Research Foundation for the project “From Smart Technologies to Smart Consumer Laws. Comparative Perspectives from Germany and the UK” (2022-2025).

Outwith Stirling, Guido is working on the development of ethical guidelines on ‘EdAI’ as a member of the European Commission’s Expert Group on AI and Data in Education and Training. Additionally, they are Martin-Flynn Global Law Professor in the School of Law at the University of Connectictut; a Fellow of the Nexa Center for Internet and Society, a Research Associate at UCL Centre for Blockchain Technologies, as well as a Steering Committee Member of the European Unione Intellectual Property Office (EUIPO) - Academic Research Programme.