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Simon Chadwick

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2022: the economic tactics that drive Liverpool and Real Madrid

May 28, 2022 11:50 am UTC| Sports

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also...

How Kanye West and Adidas are conquering the millennial market

Sep 27, 2016 13:33 pm UTC| Insights & Views Business

The word drop is now firmly lodged in my vocabulary after another day spent with a millennial waiting for a brand to release (or drop) its latest product. It involved watching the clock tick down to the moment of release,...

Social Media Revolution Series

Euro 2016 sponsors being ambushed on social media by 'unofficial' brands

Jul 01, 2016 23:45 pm UTC| Insights & Views Sports

While the nations at the UEFA Euro 2016 championships have done battle on the pitch, an equally intense battle has been taking place off it between brands that want tournament exposure. Sponsors such as Coca Cola,...

Euro 2016 could turn EU referendum result upside down

Jun 10, 2016 14:44 pm UTC| Insights & Views Sports Politics

When historians look back at the fact that the Euro 2016 group phase ended the day before the UKs Brexit vote on June 23, they will think it almost deliberately mischievous. These could turn out to be the finals where...

How not to run a football club

Apr 27, 2016 22:12 pm UTC| Insights & Views Sports

This season, of all seasons, it has been vital that clubs do not get relegated from the Premier League. At the start of next season, the Leagues recordbreaking new TV deal begins and clubs revenues are set to rocket as a...

Economy

Digital trade protocol for Africa: why it matters, what’s in it and what’s still missing

In February 2024, African heads of states adopted a draft protocol to regulate digital trade within the continent. This significant yet challenging course for Africas digital economy fits into the broader trade agreement,...

Industry shutdowns are messy and painful: 4 lessons Australia’s coal sector can learn from car-makers about bowing out

Shifting Australias electricity sector to low-carbon technologies and closing coal plants is vital to tackling climate change. But such transitions are easier said than done. People and economies are often deeply...

Food prices will climb everywhere as temperatures rise due to climate change – new research

Climate change, and specifically rising temperatures, may cause food prices to increase by 3.2% per year, according to a new study by researchers in Germany. As climate change continues to worsen, this price inflation will...

Industrialisation is still vital to economic development but some countries are struggling to reap its benefits

Alexander Hamilton, one of the founding fathers of the US, wrote a wealth of reports that served as building blocks for the countrys economic system. In 1791, during his time as secretary of the Treasury, Hamilton...

This is how President Ramaphosa got to the 25% figure of progress in land reform in South Africa

Nearly three decades into democracy, land reform remains central to South Africas transformation policies and agricultural policy. We have over the years pointed out that the progress on land reform has been incorrectly...

Politics

Nvidia RTX 4090D Embroiled in US-China Tech Rivalry; South Korea Navigates Chip Export Dilemma

The U.S. government has tightened export restrictions on high-performance semiconductor chips to China, including the Nvidia RTX 4090D, and is urging South Korea to enforce similar curbs, marking a significant escalation...

US and Japan Boost AI, Semiconductor Alliance; EU Eyes Reduction in China Dependence

Japan and the United States are poised to deepen ties in the high-tech sector, signaling a strategic move to enhance their global partnership with a focus on artificial intelligence and semiconductor...

US Finalizes Ban List for Chinese Chipmakers; Boosts Mexico Semiconductor Ties

The United States is finalizing a list of Chinese chip factories banned from receiving vital technology, aiming to curb Beijings tech advancements amid national security concerns. Concurrently, a US-Mexico semiconductor...

China's Commerce Minister to Advocate EV Sector in Europe Amid Subsidy, Tariff Probe

Chinas Commerce Minister Wang Wentao is set to visit Europe in April to address concerns and advocate for the Chinese electric vehicle (EV) industry amid a European Commission investigation into alleged unfair...

South Africa’s electricity crisis: what political parties say in their election manifestos about solving it

South Africa is in the middle of a deep electricity crisis. In 2023 the public, many of whom are voters, experienced the worst loadshedding to date, losing power for an average of five hours a day. The power shortages...

Science

Exploding stars are rare but emit torrents of radiation − if one happened close enough to Earth, it could threaten life on the planet

Stars like the Sun are remarkably constant. They vary in brightness by only 0.1% over years and decades, thanks to the fusion of hydrogen into helium that powers them. This process will keep the Sun shining steadily for...

An eclipse for everyone – how visually impaired students can ‘get a feel for’ eclipses

Many people in the U.S. will have an opportunity to witness nearly four minutes of a total solar eclipse on Monday, April 8, 2024, as it moves from southern Texas to Maine. But in the U.S., over 7 million people are blind...

How do airplanes fly? An aerospace engineer explains the physics of flight

Airplane flight is one of the most significant technological achievements of the 20th century. The invention of the airplane allows people to travel from one side of the planet to the other in less than a day, compared...

The mystery of consciousness shows there may be a limit to what science alone can achieve

The progress of science in the last 400 years is mind-blowing. Who would have thought wed be able to trace the history of our universe to its origins 14 billion years ago? Science has increased the length and the quality...

What is minoxidil, the anti-balding hair growth treatment? Here’s what the science says

Hair loss (also known as alopecia) often affects the scalp but can occur anywhere on the body. Its very common and usually nothing to worry about; about half of Australian men show signs of visible baldness at age 50 and...

Technology

Analyst Predicts Bitcoin Could Reach $650K with New Hong Kong ETFs

As Hong Kong licenses new Bitcoin and Ethereum ETFs, top analyst Willy Woo forecasts a potential Bitcoin price spike to $650,000, inspired by robust ETF investments and favorable market conditions. Analyst Willy Woo...

China's New ETFs Set to Boost Bitcoin, Ethereum, and XRP Prices

As China approves new cryptocurrency ETFs, expectations rise for a significant price surge in Bitcoin, Ethereum, and XRP. These developments amidst fierce competition between Hong Kong and U.S. markets for cryptocurrency...

Fiji Central Bank Cautions on Crypto Use, Dashing Bitcoin Integration Hopes

In a surprising move, the Reserve Bank of Fiji has warned against using cryptocurrencies for payments or investments, reversing earlier expectations stirred by the Prime Ministers pro-Bitcoin stance. This advisory comes...

Apple's iPhone 17 May Miss 2nm Chip Upgrade, Eyeing iPhone 18 Instead

Recent reports cast doubt on Apples plans to implement 2nm technology in next years iPhone 17 series, with production delays possibly pushing the advanced CPUs to the iPhone 18. Rumored 2nm Chip Delay Could Postpone...

Huawei HarmonyOS NEXT User Interface Leaks, Sets April 18 Launch for Pura 70 Series

Huawei reveals a dual advance in its mobile strategy: the HarmonyOS NEXT interface, dropping support for native Android apps, and setting April 18 as the launch date for its new Pura 70 series. HarmonyOS NEXT Unveiled:...