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Simon Chadwick

Simon Chadwick

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2022: the economic tactics that drive Liverpool and Real Madrid

May 28, 2022 11:50 am UTC| Sports

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also...

How Kanye West and Adidas are conquering the millennial market

Sep 27, 2016 13:33 pm UTC| Insights & Views Business

The word drop is now firmly lodged in my vocabulary after another day spent with a millennial waiting for a brand to release (or drop) its latest product. It involved watching the clock tick down to the moment of release,...

Social Media Revolution Series

Euro 2016 sponsors being ambushed on social media by 'unofficial' brands

Jul 01, 2016 23:45 pm UTC| Insights & Views Sports

While the nations at the UEFA Euro 2016 championships have done battle on the pitch, an equally intense battle has been taking place off it between brands that want tournament exposure. Sponsors such as Coca Cola,...

Euro 2016 could turn EU referendum result upside down

Jun 10, 2016 14:44 pm UTC| Insights & Views Sports Politics

When historians look back at the fact that the Euro 2016 group phase ended the day before the UKs Brexit vote on June 23, they will think it almost deliberately mischievous. These could turn out to be the finals where...

How not to run a football club

Apr 27, 2016 22:12 pm UTC| Insights & Views Sports

This season, of all seasons, it has been vital that clubs do not get relegated from the Premier League. At the start of next season, the Leagues recordbreaking new TV deal begins and clubs revenues are set to rocket as a...

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Economy

Enjoy Technology founded by former Apple exec Ron Johnson files for bankruptcy just months after IPO

Enjoy Technology, a retail tech firm co-founded by former Apple executives Ron Johnson and Tom Suiter in 2014, has filed for bankruptcy protection just eight months after it went public. The company offers to sell stock to...

Kraft Heinz withdraws products from Tesco stores over pricing feud

Kraft Heinz has halted its product deliveries to Tesco stores in the United Kingdom due to a conflict on pricing. The American multinational food company pulled out its goods from the shelves of the British general...

Hyundai Motor to form new American enterprise in Delaware

Hyundai Motor Group is forming a new corporate body in the United States, and it will be set up in the state of Delaware. The decision comes after the company made a $10.5 billion investment pledge that was announced when...

Shinhan Financial Group’s CEO acquitted of corruption charges, extends term as chief

Shinhan Financial Groups chairman and chief executive officer, Cho Yong Byoung, has been cleared by the Supreme Court of corruption charges. He was accused of the said crime in connection with the companys employee hiring...

LG, SM Entertainment team up to launch home fitness service with Kpop dance content

LG Electronics and SM Entertainment have joined forces to set up a home fitness service targeting the global market by adding Kpop dance content. With the announcement of their collaboration, the companies are also aiming...

Politics

US House Speaker Nancy Pelosi takes communion at papal Mass in rebuke to US bishops

US House Speaker Nancy Pelosi was under scrutiny by the church in her home city of San Francisco over her support for abortion. Despite a bar from taking communion in her local church, Pelosi was seen accepting communion...

Afghanistan: Religious, ethnic leaders address girls' education during national gathering

Religious and ethnic leaders in Afghanistan all came together this week in the national unity gathering organized by the Taliban. During the event, the issue of girls education was addressed despite having no women in...

Joe Biden voices support for overriding Senate filibuster to codify abortion rights

Following the ruling of the US Supreme Court overturning the landmark abortion rights decision, Congress is facing growing calls to codify abortion rights into law. President Joe Biden, during the NATO summit, expressed...

North Korea rejects US humanitarian assistance, says offer is 'foolish' and politically-motivated

North Korea has rejected another gesture by the United States, questioning Washingtons reasons behind offering humanitarian aid amidst a COVID-19 outbreak in the isolated nation. Pyongyang dismissed the offer, saying it...

Science

New S. Korean technology repairs car scratches through sunlight exposure

The Korea Research Institute of Chemical Technology has developed a new self-healing coating material that repairs car surface scratches through sunlight exposure. To change their chemical properties and make high...

Sea lettuce used as cow feed may lower marine ecosystem threat

A joint study conducted by a local feed manufacturer and Konkuk University showed that cows fed with a newly developed feed containing sea lettuce emitted 28 percent less methane gas than those who werent. Cows fed sea...

S. Korean scientists develop robot skin that senses tactile stimuli, self heals

A research team from the Korea Advanced Institute of Science and Technology (KAIST) has developed a robot skin that can sense external tactile stimuli and recover from injury when damaged. The newly developed robot skin...

Absolut enlists startup's help in developing fiber-based bottle cap

The Absolut Company is enlisting the help of Swedish start-up Blue Ocean Closures in developing a fiber-based closure cap for its Absolut Vodka bottle. The caps design uses a combination of sustainably sourced FSC fiber...

S. Korea to produce biodegradable plastic with seaweed

South Koreas Ministry of Oceans and Fisheries and a research team at Pohang University of Science and Technology will begin developing technology that uses marine plants to produce biodegradable plastic material. Among...

Technology

EA unveils ‘Skate 4’ ‘pre-pre-pre-alpha’ gameplay trailer

Skate 4 was announced nearly two years ago, but fans might still have to wait a long time before the game is released. EA and developer Full Circle released the latest trailer for the game, but it is not the usual teaser...

MacBook Air with M2 chip could arrive in stores in mid-July

The retail launch of the redesigned MacBook Air is reportedly close, with new information claiming that Apple fans will soon be able to pre-order the device. It appears that the tech giant is on track to release the new...

‘God of War: Ragnarok’ producer tells fans game is not delayed

Fans appear to be getting more impatient with the lack of updates and new teasers for God of War: Ragnarok. While Santa Monica Studio has yet to release new information, the game producer Cory Barlog assured fans that it...

Apple to implement legally-mandated external payment options in S. Korea

US tech giant Apple Inc. will allow alternative payment options for apps sold in South Korea in compliance with a law that bans app store operators from forcing their in-app payment systems. Developers whose apps a...

Samsung becomes first to mass-produce 3-nanometer nodes beating TSMC

South Koreas Samsung Electronics beat Taiwans TSMC in becoming the worlds first chipmaker to begin mass production of 3-nanometer process nodes. Both TSMC and Intel, which have made significant investments in the...
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