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Simon Chadwick

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2022: the economic tactics that drive Liverpool and Real Madrid

May 28, 2022 11:50 am UTC| Sports

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also...

How Kanye West and Adidas are conquering the millennial market

Sep 27, 2016 13:33 pm UTC| Insights & Views Business

The word drop is now firmly lodged in my vocabulary after another day spent with a millennial waiting for a brand to release (or drop) its latest product. It involved watching the clock tick down to the moment of release,...

AI Revolution Series

Euro 2016 sponsors being ambushed on social media by 'unofficial' brands

Jul 01, 2016 23:45 pm UTC| Insights & Views Sports

While the nations at the UEFA Euro 2016 championships have done battle on the pitch, an equally intense battle has been taking place off it between brands that want tournament exposure. Sponsors such as Coca Cola,...

Euro 2016 could turn EU referendum result upside down

Jun 10, 2016 14:44 pm UTC| Insights & Views Sports Politics

When historians look back at the fact that the Euro 2016 group phase ended the day before the UKs Brexit vote on June 23, they will think it almost deliberately mischievous. These could turn out to be the finals where...

How not to run a football club

Apr 27, 2016 22:12 pm UTC| Insights & Views Sports

This season, of all seasons, it has been vital that clubs do not get relegated from the Premier League. At the start of next season, the Leagues recordbreaking new TV deal begins and clubs revenues are set to rocket as a...

Economy

BOJ Rate Decision in Focus as Sticky Inflation, Weak Yen Shape USD/JPY and Nikkei Outlook

The Bank of Japan (BOJ) is widely expected to keep its benchmark interest rate unchanged at 1% when it concludes its two-day policy meeting on July 31, despite persistent inflation and continued weakness in the Japanese...

Asian Stocks Slip as Fed Holds Rates, Samsung Earnings Fail to Lift AI Sentiment

Most Asian stock markets declined on Thursday as investor concerns over artificial intelligence (AI) spending continued to pressure technology shares, overshadowing strong earnings from Samsung Electronics and upbeat...

Asian Currencies Hold Steady After Fed Decision as Dollar Finds Support

Asian currencies traded in narrow ranges on Thursday as investors assessed the U.S. Federal Reserves decision to keep interest rates unchanged while Fed Chair Kevin Warsh reinforced the central banks commitment to bringing...

Fed Holds Rates Steady as US Dollar Slides, Euro and Yen Gain

The U.S. dollar recorded its biggest one-day decline in nearly four weeks on Wednesday after the Federal Reserve left interest rates unchanged, easing concerns that policymakers could unexpectedly tighten monetary policy....

Asian Stocks Tumble as Tech Selloff Deepens Ahead of Fed Decision, Big Tech Earnings

Asian stock markets posted steep losses on Wednesday as a sharp technology sector selloff continued for a second day, with South Korea leading regional declines ahead of the U.S. Federal Reserves policy announcement and...

Politics

Lebanon Lawyers Seek Probe Into Banker Over Alleged Netanyahu Dinner in Washington

A group of Lebanese lawyers has filed a legal complaint urging the countrys top prosecutor to investigate prominent banker Antoun Sehnaoui over allegations that he co-hosted a dinner in Washington attended by Israeli Prime...

U.S. Launches Air Strikes on Iran After Alleged Missile Attack on American Forces

The United States launched air strikes against targets in Iran on Wednesday night, marking a sharp escalation in tensions across the Middle East following what Washington described as an attempted Iranian attack on U.S....

New Jewish-Arab Party Seeks Young Voters Ahead of Israel Election Amid Debate Over Arab Vote

A newly formed Jewish-Arab political party is aiming to attract younger voters ahead of Israels October 27 parliamentary election, but critics argue its emergence could divide the Arab vote and strengthen Prime Minister...

Oman Proposes Strait of Hormuz Plan as U.S. Rejects Iran Shipping Fee Idea

Oman has presented Iran with a Gulf-backed proposal to help manage shipping through the Strait of Hormuz, including a system of voluntary contributions from vessels, according to Reuters sources. The initiative aims to...

Ukraine F-16 Fighter Jet Crashes During Mission, Pilot Ejects Safely

Ukraines Air Force confirmed on Wednesday that one of its U.S.-made F-16 fighter jets crashed while carrying out a combat mission, although the pilot survived after successfully ejecting from the aircraft. According to a...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Sony Eyes $1.3 Billion Tamron Acquisition as Lens Maker Reviews Offer

Tamron (TYO:7740) confirmed Thursday that it has received a non-binding acquisition proposal from Sony (TYO:6758), following reports that the potential deal could be worth approximately 200 billion yen ($1.3 billion). The...

Samsung Q2 Profit Surges on AI Memory Chip Demand, Forecasts Strong Second Half

Samsung Electronics reported stronger-than-expected second-quarter earnings, driven by soaring demand for artificial intelligence (AI) memory chips as global investment in AI infrastructure continued to accelerate. For the...

Russia Charges Telegram Founder Pavel Durov With Facilitating Terrorism, Seeks International Arrest

Russia has formally charged Telegram founder Pavel Durov with facilitating terrorist activity, accusing the messaging platform of being used by Ukrainian intelligence services to recruit operatives and organize attacks...

Meta Stock Drops After Earnings Miss as AI Spending and Legal Costs Weigh on Profit

Meta Platforms (NASDAQ: META) shares fell 8% in after-hours trading after the social media giant reported second-quarter earnings that missed Wall Street expectations and issued weaker-than-expected third-quarter revenue...

Microsoft Stock Jumps as Azure Growth, AI Revenue Beat Expectations

Microsoft (NASDAQ: MSFT) shares surged more than 7% in after-hours trading on Wednesday after the technology giant reported stronger-than-expected quarterly earnings, delivered robust Azure cloud growth, and reaffirmed its...