
Ferrari F1 Announces Multi-Year Partnership with HP as Title Sponsor
Apr 25, 2024 06:42 am UTC| Business Sports
Ferrari entered a multi-year partnership with the worlds second-largest PC vendor, HP, marking a significant milestone in motorsports sponsorship. This historic agreement positions HP as the new title sponsor of Ferraris...

How breakdancing became the latest Olympic sport
Apr 25, 2024 06:12 am UTC| Insights & Views Sports
Breaking is the only new sport making its debut at the Paris 2024 Olympics. Breaking is probably better known to most of us as breakdancing. So why is the sport officially called breaking, and how is something so freestyle...
Apr 25, 2024 06:05 am UTC| Insights & Views Sports
When the news broke last weekend that 23 Chinese swimmers had tested positive to a banned drug in early 2021 and were allowed to compete at the Tokyo Olympic Games six months later without sanction, many people ...

PUMA x Ottolinger Unveil Futuristic Collection Inspired by Motorsport and Sci-Fi
Apr 24, 2024 04:46 am UTC| Business Sports
In an ambitious collaboration, PUMA and fashion house Ottolinger have unveiled a groundbreaking collection that redefines the intersection of athleticism and speculative fiction. Dubbed the faster you are, the more fun you...

Apr 23, 2024 02:25 am UTC| Business Sports
In partnership with Portland-based Adaptive Sports Northwest (ASNW), Adidas has introduced a revolutionary line of basketball uniforms designed specifically for wheelchair and seated athletes. This innovative apparel,...

PUMA Launches Innovative Compostable Sneaker RE:SUEDE 2.0
Apr 22, 2024 09:45 am UTC| Business Sports
Sports giant PUMA has announced it will release a commercial version of its experimental RE:SUEDE sneaker, dubbed the RE:SUEDE 2.0, marking a significant milestone in sustainable footwear. This announcement follows a...

Kawhi Leonard and New Balance Launch the Highly Anticipated KAWHI IV Sneaker
Apr 19, 2024 10:01 am UTC| Business Sports
In an exciting development for basketball enthusiasts and sneaker fans alike, New Balance has officially introduced the KAWHI IV, the latest signature sneaker by two-time NBA Champion and six-time All-Star Kawhi Leonard....
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