
Adidas Unveils SS24 Paris Collection for Clay Court Season
May 02, 2024 03:01 am UTC| Business Sports
Adidas introduced its eagerly anticipated SS24 Paris Collection, designed specifically for the rigors and demands of the clay court tennis season. This 15-piece collection stands out for its innovative design, which...

Liverpool FC Expands into South Korea with First Retail Partnership
Apr 30, 2024 05:17 am UTC| Business Sports
Liverpool FC has officially announced its pioneering retail partnership in South Korea with Over the Pitch, a renowned soccer brand and creative studio. This groundbreaking collaboration is set to steer product...

Xochitl Gomez Becomes the New Face of Adidas Sportswear
Apr 30, 2024 03:58 am UTC| Business Sports
Adidas has unveiled Xochitl Gomez as the newest member of its global ambassador team. The announcement places the young actress at the forefront of the brands Sportswear category, joining an illustrious lineup of...

PUMA x KIDSUPER Collaboration Elevates Basketball Fashion with New MB.03 Shoe
Apr 26, 2024 06:08 am UTC| Business Sports
The world of fashion and basketball merges in an unprecedented way with the latest collaboration between PUMA and KIDSUPER. Introducing the PUMA x KIDSUPER MB.03, a shoe that redefines the concept of 1-of-1 style through...

Juventus Partners with Two Circles in Bid to Globalize Brand and Enhance Partnerships
Apr 26, 2024 05:19 am UTC| Business Sports
Juventus, the renowned Italian soccer club, has entered into a groundbreaking five-year partnership with Two Circles, the international digital-focused sports agency. This collaboration marks a strategic move to globalize...

Aramco Becomes FIFA’s 6th Global Partner Joining Adidas, Coca-Cola, Qatar Airways, Hyundai, and Visa
Apr 26, 2024 04:11 am UTC| Business Sports
FIFA, the international governing body for soccer, has sealed a groundbreaking deal, making Saudi Arabian oil titan Aramco its major global partner in a strategic move that places the energy company at the forefront of...

PUMA and Scuderia Ferrari HP Unveil Miami Limited Edition Collection
Apr 25, 2024 09:34 am UTC| Business Sports
Global sports brand PUMA, in collaboration with Scuderia Ferrari HP, is thrilled to announce the Miami Limited Edition Collection launch. This exclusive lineup draws deep inspiration from the rich heritage and iconic...
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